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Quigley-Simpson Announces Three Significant Additions to Leadership Team



The hires include Scott Marsden as EVP media and analytics, Lothar Boensch as SVP business strategy and growth and Stephen Blumberg as the first general manager of Quigley-Simpson New York

Quigley-Simpson Announces Three Significant Additions to Leadership Team
Above: Top row (from l to r) Duryea Ruffins, Lothar Boensch, Kelly Green - centre row (from l to r) Stephen Blumberg, Sariah Dorbin, Carl Fremont - second from bottom row (from l to r) Gerald Bagg, Alissa Stakgold, Renee Young - bottom row (from l to r) Kathryn Browne, Eric Koehler, Scott Marsden

Quigley-Simpson announced today several significant hires pointing to the continued growth and advancement of the agency as well as the overwhelming response to the firm’s unique brand and demand approach, which blends brand building and performance imperatives.

The hallmark of the firm’s success is its ability to develop and employ creative and media that drive consumers to action with a highly measurable and effective methodology, delivering an outsized ROI to its roster of blue-chip clients.

“The world is facing unprecedented challenges right now and many industries, including ours, have been hit particularly hard. We consider ourselves incredibly lucky that the work that we do has proven invaluable to our clients - prior to, and now during, this time. As we look to the future, we are all aware of the accelerated shifts in consumer behaviour, even before the advent of the pandemic and economic downturn. These will continue to have a profound impact on marketing, from media, to how consumers find and buy products and services, to sports and entertainment participation, and new, stricter regulatory statutes,” said Carl Fremont, CEO of Quigley-Simpson. “At the same time, marketing investments and the budgets allocated between brand building and direct response are under greater scrutiny to be more accountable to revenue. It is with this background and lens, that we are adding capabilities which we believe can be most impactful for our clients.”

Scott Marsden joins Quigley-Simpson as EVP, media and analytics to unite the firm’s media services and burgeoning data and analytics practice. Scott brings a deep expertise in all forms of media, data, analytics, and CRM from both the agency and client side. He joins the agency from Parachute Home where he served as SVP, head of marketing. Scott has held senior roles as head of global media, performance and CRM for Spotify, SVP head of NY Media for Digitas LBi and SVP director of digital at Initiative, working with top tier clients, including American Express, Mars, MillerCoors, Hasbro, USAA, Arby’s, Lowes, GE, NFL, ABSOLUT, Bank of America, and Visa.

In his new role as SVP business strategy and growth, Lothar Boensch is responsible for developing new client business, expanding agency capabilities, and leading overall agency marketing. Throughout his impressive 25-year career, he’s helped global brands develop deep and lasting customer relationships using data-driven marketing strategies, technology, and user experience innovation.

Prior to joining Quigley-Simpson, Lothar was a managing director at WPP in charge of running Blast Radius in the US and Canada. Under his leadership, the agency secured multiple new accounts and generated substantial organic growth with existing clients. Prior to its acquisition by WPP, Lothar launched Blast Radius’s European business and led the organisation for over six years, growing the agency to more than 60 people and securing global business with brands such as Heineken, Electronic Arts, Philips, Nike, and Nintendo.

Quigley-Simpson has also brought on Stephen Blumberg as the first general manager of its New York office. The office has grown rapidly, securing new business and servicing several very large long-term East Coast clients. Stephen has extensive marketing experience spanning financial services, pharmaceuticals, CPG, and the food industry. Stephen joins the firm from Starcom where he was SVP group account director. He has held senior roles at Hearts & Science, Wavemaker, and Digitas, and has spent time on the client side at Gucci as director eMarketing overseeing all digital media channels, and at Mastercard as VP business leader.

“Our culture has always been reflective of the world we live in, centred on the value of human connection, and focused on delivering the highest results for our clients, both in the current moment and moving forward. Although we are now over 200 people strong, our independence allows us the nimbleness and flexibility to quickly evolve and innovate to meet the demands and needs of the market and our clients. We feel extraordinarily grateful that amidst the world’s hardships right now, there is a place for Quigley-Simpson, and we are excited to add the significant talents of Scott, Lothar and Stephen to our leadership team. They join co-presidents Alissa Stakgold and Duryea Ruffins, CFO/COO Kathryn Browne, EVP/account development Kelly Green, and ECD Sariah Dorbin in helping Carl, me, and my co-founder, Gerald Bagg, lead the agency forward,” said Renee Young, co-founder of Quigley-Simpson.
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Quigley, Wed, 20 May 2020 16:30:37 GMT