Mon, 06 Jun 2022 07:46:12 GMT
Quigley, the largest WBENC-certified female-owned full-service advertising agency in the country, has announced that Jerry Sommerville has joined the agency as VP, head of activation.
In his new role, Sommerville will oversee media activation for search, social, and programmatic buying across Quigley's portfolio, focusing on the strategic integration of all platforms to drive a cohesive approach fitting for today's media landscape.
Based in Los Angeles, with offices in New York City, Quigley focuses on strategies that use a brand’s equity to drive demand across every stage of the consumer journey. Its fully integrated offerings include brand strategy, creative development, integrated media, digital media, data science and analytics, UX/UI, D2C & E-Commerce. The addition of Sommerville will allow the firm to concentrate on building, scaling, and streamlining Activations, as the team continues to grow at a rapid pace.
Sommerville has worked with marketing teams in e-commerce, technology, fashion, and entertainment throughout his career. In his most recent role as a Senior Director at Operam, Inc., Jerry oversaw the Search and Social department with a roster that included Amazon Prime Video, Sony, Fox, Sweetgreen, and WeTransfer.
“Jerry brings a wealth of experience across media categories that will up-level both our agency and our team as we look to scale our Activation capabilities across Search, Social, and Programmatic Buying,” said Scott Marsden, executive vice president, media and analytics, Quigley. “Jerry joining Quigley is significant to our continued strategic leadership in the marketplace.”view more - Hires, Wins & BusinessQuigley, Mon, 06 Jun 2022 07:46:12 GMT