Food & beverage marketing agency quench is developing new multimedia campaigns for Bimbo Brands’ Stroehmann and Freihofer’s baked goods accounts.
The scope for both brands includes social media strategy and content creation, in addition to creative messaging for Stroehmann’s Philadelphia 76ers sponsorship and sweepstakes and OOH creative brand development. These will support new Stroehmann social media messaging, centred on the product’s use as a lunch staple.
Stroehmann assets will run online, in-store, inside the Wells Fargo Center arena, on 97.5 The Fanatic radio in-game broadcasts and as part of a Starcom outdoor media plan. For Freihofer’s, quench will create content for the brand’s Facebook presence.
“These are iconic regional brands,” said quench president Michael Pavone. “They’re brands that have immense potential, both in terms of the evolution of the brand and the vehicles that we use to market them, which is what makes them so exciting to work on.”
Bimbo Bakeries USA is the American arm of Mexican multinational bakery manufacturer Grupo Bimbo and the owner of several brands, including Sara Lee, Entenmann’s and Thomas’.