Food and beverage marketing agency quench, a wholly-owned subsidiary of Pavone Marketing Group, has been named the retail agency of record for Knouse Foods’ Musselman’s and Lucky Leaf brands.
quench replaces Pittsburgh’s Brunner, which was retail agency of record for 16 years. quench has been charged in part with helping to launch new innovations and products for both brands, aimed at increasing relevance with younger consumer segments. The agency will lead strategy and creative direction for each brand through a fully integrated consumer campaign with emphasis on digital, shopper and social.
“Musselman’s and Lucky Leaf are true culinary icons, so we are thrilled to have quench, a dedicated food and beverage agency, at the helm of crafting and driving new narratives for these brands, and to help get them into the minds, hearts and pantries of our consumers,” said Bob Fisher, VP of marketing Knouse Foods.