Quantcast Hires Marcus Harper

Quantcast, a technology company specializing in real-time advertising and audience measurement, announced the appointment of Marcus Harper as head of international client development today.

Prior to joining Quantcast, Harper was head of strategic accounts EMEA at Yahoo! for two years, where he was responsible for Yahoo!’s top EMEA clients. Harper held previous positions at Yahoo! as business director and automotive category director.

Harper has experience delivering great results within world-class organisations through solid financial expertise, commercial flair and an ability to create highly successful business partnerships.

Harper joins Quantcast’s London team with the remit of heading international client development, focusing on global brands and agencies.

Quantcast Advertise powers the most effective ad campaigns for thousands of marketers around the world, delivering new customers at scale. From a leadership position in measuring the Internet, Quantcast has created the most comprehensive, accurate and instantaneous map of web activity. With this unique view, massive data set and precise predictive modeling, Quantcast identifies and influences high-potential new customers at every point along their entire path to conversion. Major brands and media agencies such as Unilever, Fiat, Dixons and OMD use Quantcast Advertise to ensure display advertising adds significant value to their marketing programmes.

Marcus Harper, head of international client development at Quantcast, said: “I’m thrilled to join Quantcast as I see the growing value in the market for analysing and leveraging big data for advertisers and publishers alike. In this role, I aim to not only maintain Quantcast’s reputation as an industry leader, but also to expand our offering and foster better relationships with new and existing clients. Quantcast’s business model is transparent and customer-centric and unique in having both proprietary data and tech, and I am looking forward to becoming an integral part of the team.”

Phil Macauley, European managing director, Quantcast, said: “Marcus’s experience managing strategic relationships at one of the biggest global Internet corporations is invaluable for us. We want to ensure our clients have the focus, partnership and strategic consultation they need in this fast-paced industry. He will definitely be an asset to Quantcast, and I’m looking forward to working with him to further expand and strengthen our business.”