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Quad's Magical Water-Balloon Fight

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New spot for French retail giant Monoprix

Quad's Magical Water-Balloon Fight

 

There's often a moment tension before intense happiness. Like when a waiter puts your favorite dessert in front of you, there are a few seconds of hesitation before you dive into that luscious cake or glistening ice cream, a moment before you believe it's real and you actually enjoy it. And then you do and it's an out-of-body experience.
 
This transition from tension to unbridled happiness is artfully captured in this 90-second spot for the French retail chain Monoprix. From the formal setting to the surreal ending, this really does encapsulate the feeling of "Vivement Aujourd'hui" (Can't wait for today.)
 
 
Credits
 
Agency: Rosapark
Co-founder & General Director: Jean Patrick Chiquiar
Co-founder & Creative Director: Gilles Fichteberg, Jean-François Sacco
Agency Creatives: Mark Forgan, Jamie Edward Standen
Agency Producer: Isabelle Darroman
 
Production Company: QUAD
Director: Johnny Hardstaff 
Producers: Amanda Stubbs, François Brun
Director of Photography: Mark Patten
 
Post Production: Digital District
Post Production Supervisor: Cédric Herbert
VFX Supervisor: Vincent Guttman
Lead 3D: Marc Dubrois
Flame artist: Jonathan Lagache
Music: Schmooze / "BAMBINA" by HOTEI
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QUAD Group, Thu, 21 Mar 2013 10:10:31 GMT