There's often a moment tension before intense happiness. Like when a waiter puts your favorite dessert in front of you, there are a few seconds of hesitation before you dive into that luscious cake or glistening ice cream, a moment before you believe it's real and you actually enjoy it. And then you do and it's an out-of-body experience.
This transition from tension to unbridled happiness is artfully captured in this 90-second spot for the French retail chain Monoprix. From the formal setting to the surreal ending, this really does encapsulate the feeling of "Vivement Aujourd'hui" (Can't wait for today.)
Co-founder & General Director: Jean Patrick Chiquiar