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Quad's Magical Water-Balloon Fight



New spot for French retail giant Monoprix

Quad's Magical Water-Balloon Fight


There's often a moment tension before intense happiness. Like when a waiter puts your favorite dessert in front of you, there are a few seconds of hesitation before you dive into that luscious cake or glistening ice cream, a moment before you believe it's real and you actually enjoy it. And then you do and it's an out-of-body experience.
This transition from tension to unbridled happiness is artfully captured in this 90-second spot for the French retail chain Monoprix. From the formal setting to the surreal ending, this really does encapsulate the feeling of "Vivement Aujourd'hui" (Can't wait for today.)
Agency: Rosapark
Co-founder & General Director: Jean Patrick Chiquiar
Co-founder & Creative Director: Gilles Fichteberg, Jean-François Sacco
Agency Creatives: Mark Forgan, Jamie Edward Standen
Agency Producer: Isabelle Darroman
Production Company: QUAD
Director: Johnny Hardstaff 
Producers: Amanda Stubbs, François Brun
Director of Photography: Mark Patten
Post Production: Digital District
Post Production Supervisor: Cédric Herbert
VFX Supervisor: Vincent Guttman
Lead 3D: Marc Dubrois
Flame artist: Jonathan Lagache
Music: Schmooze / "BAMBINA" by HOTEI
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QUAD Group, Thu, 21 Mar 2013 10:10:31 GMT