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Quad's Bruno Aveillan Captures Urban Revelry

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New Desperados campaign via new integrated arm of Dufresen Corrigan Scarlett

Quad's Bruno Aveillan Captures Urban Revelry

 

Quad director Bruno Aveillan, whose extraordinary, beautiful visual style and epic storytelling we've all come to know for brands such as Cartier and Louis Vuitton, has turned his eye to a concrete jungle, and the urban tribes that inhabit it, for the film "Bump," part of the new worldwide campaign "Cheers & Slam" for Desperados and the new agency DECISIVE. Bruno uses his meticulous attention to every visual detail of the bold fashion of the city dwellers, the iconic LA skyline, and the bounding choreography, to exquisitely unleash the adrenaline and edgy spirit of raw revelry, set to music by The Hives.
 
 
The online campaign encompasses five viral movies: "Hairstyle," "Tongue," "Look," "Juggling," and "Band," by US director Floria Sigismondi, who directed "The Snatch" for Desperados with Quad last year. With music by The Willows and others, the films introduce five characters at a Desperados party, and an unexpected twist that reveals their personality.
 
 
 
 
 
 
This new Desperados campaign was produced for DECISIVE, a brand new offshoot of Dufresne Corrigan Scarlett, a fresh, full-service integrated agency based in Paris, whose idea-artisans have an international profile.
 
Credits
 
BUMP
Chief Creative Officer (CCO): Hervé Poupon 
Executive Creative Director (ECD): Yv Corbeil 
Art Director (AD): François Lesaint 
Client Service: Stéphane Perrot, Géraldine Teisseire 
TV Producer: Sylvia Louapre 
Director: Bruno Aveillan 
Music: The Hives 
 
ONLINE 
CCO: Hervé Poupon 
ECD: Yv Corbeil 
AD: François Lesaint 
Client Service: Stéphane Perrot, Géraldine Teisseire 
TV Producer: Sylvia Louapre 
Director: Floria Sigismondi 
Music for ‘Hairstyle’: The Living Things 
Music for 'Tongue', 'Look', 'Juggling' and 'Band': The Willows 
 
PRODUCTION Company: QUAD 
Producer: Martin COULAIS 
Director of Photography: Patrick DUROUX
Line Producer: Claudia TRAEGER 
 
POST-PRODUCTION: Digital District
Post-production producer: Nataly AVEILLAN
Colorist: Jean-Clément Soret,  MPC London 
Editors: Fred Olszak, Thanh Long Bach
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QUAD Group, Thu, 25 Apr 2013 10:42:50 GMT