Following the overwhelming success of their first event for 2018, the Queensland Youngbloods team haven’t wasted a minute with their next event, ‘The Work Behind The Work.’
They are wanting to tell more of a story about the hidden lessons and grit that go into campaigns.
Quite often the ads we are only 10% of what’s involved to produce them. So with this in mind, the team have asked along four of Brisbane’s biggest agencies to demonstrate the process behind some of their most successful campaigns.
They’ll show us the true blood, sweat and tears that go into the remaining 90%. What insights did they use? How did they get to the idea? What speedbumps did they come across?
QLD Youngbloods Co-Chair Nicole Klinakis says, “ Students don’t always grasp the full scale of what goes into a finished campaign so it’s really great for them to see how it all unfolds. Likewise, those already in AdLand are going to gain some cool insights from industry colleagues.”
The industry line-up for the evening includes guest speakers from Y&R, Ikon, Reload Media and Rumble Creative.
Along with this one of a kind learning opportunity the Youngbloods team is promising to deliver everything regular event-goers have come to expect: food, casual drinks, and invaluable networking opportunities.
This month the group have Rumble Creative coming onboard as a new sponsor to join SevenTwenty. Fellow Co-Chair Rubini says, “It’s great to have even more agency support behind us for the event. It means a lot to see the QLD industry giving back and supporting young talent.”
Interested students and industry members can stay up to date on any event info via the QLD Youngbloods Facebook page and can get their tickets from http://workbehindthework.getqpay.com