QFES Helps Queenslanders Plan to Survive in New Campaign by CHEP Brisbane

The campaign aims to educate every Queenslander about the two important things they need to do to avoid a life-threatening situation in the event of a house fire.

 

Having interconnected, photoelectric smoke alarms is a vital step in alerting occupants to fires faster. Legislation requiring the alarms be installed in every Queensland dwelling comes into effect in 2027.

 

The campaign also stresses the importance of making a fire escape plan with an agreed meeting place and practising it with the entire family so everyone knows where to escape to in the event of fire.

 

“To equip families with the means to survive a house fire it was essential that we connect the installation of interconnected smoke alarms with practising an escape plan,” says CHEP Brisbane strategy director Katie Peacock.

 

“The two things are linked and if you break the chain between them your chances of escape are severely diminished.”

“People don’t think clearly when there is smoke, heat and fear to contend with, so it’s important that the whole family practises their escape plan together,” said QFES executive manager, communications Kyra Dunstan.

The campaign launched across television, outdoor billboards, digital and social media, and was shot by director Tristan Houghton of Taxi Films with stills photography by Aubrey Jonsson of Compadre Picture Co.