J. Walter Thompson London will now be responsible for brand positioning, and creative, with a focus on digital and social media
J. Walter Thompson London has won the integrated account for the Qatar Financial Centre. The agency pitched against a number of unknown agencies and has now been appointed as the retained creative agency.
J. Walter Thompson London will now be responsible for brand positioning, and creative, with a focus on digital and social media. Earlier this year, prior to being named retained agency, J. Walter Thompson London created a piece of work for QFC called “We Mean Business”; an online film that targets key business decision makers and positions the brand as a leading business and financial platform. Airing across business channels, it was supported by high-impact homepage takeovers, programmatic digital display, and social media.
J. Walter Thompson London has now been briefed on a number of new projects, including planning the digital amplification of the QFC global roadshow, and supporting the entity’s CSR programme, along with a comprehensive social media strategy.
Yousef Fakhroo, Chief Marketing and Corporate Communications Officer said: “We are thrilled to be aligning our business with a creative, diverse and agile agency such as J. Walter Thompson London. It is important for our business that we work alongside an agency that can deliver with such diversified skillsets and a truly global reach.”
James Whitehead, CEO of J. Walter Thompson London said: “Over the next year, we’ll continue to create energetic and category-breaking QFC content that steps away from the usual industry speak. We’re looking forward to working on the total re-launch and amplification of the QFC brand to the world.”
Allan Blair, Head of Digital planning at J. Walter Thompson London said: “As one of the world’s leading and fastest growing financial centres, we wanted to create a campaign that was relevant to their client’s habitual digital behaviour in their daily lives. A key component of our integrated re-brand work will be the digital strategies that will elevate QFC within the global market.”