Qantas & Special Group Launch Extension of Feels Like Home Campaign

As of June 1st, Qantas will progressively launch a new series of digital, print, social, below the line, out of home and in-terminal advertisements and videos celebrating Qantas staff, the  work they do and the unique spirit with which they do it.

Created by Special Group, the series is an extension of the Feels Like Home brand campaign and taps into the reason why so many people choose to fly Qantas – our people.

The series features a pilot, flight attendant, operations staff and a lounge host. Each explains in their own words why they love what they do and their personal commitment to offering great experiences for customers.