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Creative in association withGear Seven
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Qantas' 'I've Been Everywhere' Showcases Australian's Love of Travel

30/04/2018
Advertising Agency
Sydney, Australia
1.5k
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Campaign created by Clemenger BBDO, Sydney highlights the airline's wide range of travel options
Qantas has unveiled a new advertising campaign via Clemenger BBDO, Sydney that taps into Australians' love of travel and which highlights the airline's extensive international and domestic network.
 
Running across broadcast, digital, outdoor and social media from the 29 April 2018, the series shows Australian travellers enjoying the experiences on offer in countries that Qantas operates to, including surfing in Waikiki, hiking in Yosemite, strolling through the historic streets of Kyoto and going on safari in South Africa. Experiences in Australia are also featured such as watching the sunset at Uluru.


 
Twelve destinations are included in the campaign, inspiring Australian travellers to explore the world in different ways.

Horizintal japan .jpgHorizontal Hawaii.jpgHorizontal SA.jpg
The tagline, 'no one travels like Australians - and no one takes us to the world like Qantas,' accompanies the campaign, with a reinvented version of Geoff Mack's 1959 'I've Been Everywhere,' recorded by Australian musician Lisa Mitchell underscoring the broadcast films.
 
Qantas together with its airline partners flies to over 1,000 destinations including 150 destinations across North America, 40 European cities, 50 Asia destinations and over 60 Australian destinations.
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