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Qantas' 'I've Been Everywhere' Showcases Australian's Love of Travel

Creative 1.7k Add to collection

Campaign created by Clemenger BBDO, Sydney highlights the airline's wide range of travel options

Qantas' 'I've Been Everywhere' Showcases Australian's Love of Travel
Qantas has unveiled a new advertising campaign via Clemenger BBDO, Sydney that taps into Australians' love of travel and which highlights the airline's extensive international and domestic network.
Running across broadcast, digital, outdoor and social media from the 29 April 2018, the series shows Australian travellers enjoying the experiences on offer in countries that Qantas operates to, including surfing in Waikiki, hiking in Yosemite, strolling through the historic streets of Kyoto and going on safari in South Africa. Experiences in Australia are also featured such as watching the sunset at Uluru.

Twelve destinations are included in the campaign, inspiring Australian travellers to explore the world in different ways.

Horizintal japan .jpgHorizontal Hawaii.jpgHorizontal SA.jpg
The tagline, 'no one travels like Australians - and no one takes us to the world like Qantas,' accompanies the campaign, with a reinvented version of Geoff Mack's 1959 'I've Been Everywhere,' recorded by Australian musician Lisa Mitchell underscoring the broadcast films.
Qantas together with its airline partners flies to over 1,000 destinations including 150 destinations across North America, 40 European cities, 50 Asia destinations and over 60 Australian destinations.
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Managing Director: Emily Perrett

Post Production / VFX

Grade: Christina Trodd

Creative Agency

Creative Agency: Clemenger BBDO Sydney

Chief Creative Officer: Ben Coulson

Senior Account Manager: Melanie Spence

Head of Planning: Rob Dougan

Artist: Lisa Mitchell

Digital Production Company

Account Manager: Katie Scrutton

Production Company

Director: Chris Searl

DOP: Tim Tregoning

Producer: Maree Mitchell

Editor: Alex Guterres

Sound Designer: Robbie Balatincz, Daniel Denholm


Online Editor: Jess Morgan

Clemenger BBDO Sydney, Mon, 30 Apr 2018 03:08:31 GMT