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Put Your Phone Down to Help Save Lives

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Unused phone-time helps UNICEF donate clean water in Droga5 NY's 'Tap Project'

Put Your Phone Down to Help Save Lives

Globally, 768 million people do not have safe, clean water to drink, and more than 2.5 billion people live without a proper toilet. The lack of these basic necessities is not merely inconvenient — it’s lethal. Every day, an estimated 1,600 children under five die from diarrheic diseases; nearly 90 percent of these deaths are linked to water, sanitation and hygiene. 

UNICEF and Droga5 NY are challenging you to go without your smartphone for children without clean water using Tap Project. Every 10 minutes one of you goes without touching your smartphone helps UNICEF provide one day of clean water to a child in need. 

Here’s how it works:

1. Access the mobile app: Visit on your smart phone. No download or signup required. 

2. Unlock donations: For every 10 minutes on the site, you can help UNICEF provide a day of clean water for a child in need. 

3. Help children: Once the cell phone is touched, the site calculates the time spent and impact of the effort. 

Visitors to can also learn more about UNICEF's clean water initiatives, sign up to be a volunteer and make their own personal donation to help UNICEF provide children with clean water. This year's program is supported by National Sponsor Giorgio Armani Fragrances and other UNICEF Tap Project sponsors.


Client: U.S. Fund for UNICEF

Campaign: UNICEF Tap Project 2014 


Agency: Droga5 NY

Creative Chairman: David Droga 

Chief Creative Officer: Ted Royer 

Creative: Brian Moore

Copywriter: Johan Gerdin

Chief Creation Officer: Sally-Ann Dale 

Senior Interactive Producer: Justin Durazzo

Interactive Designer: Devin Croda

UX Designer: Lily Cho

Associate UX Designer: Hiye Shin 

Technical Director: David Justus 

Technical Lead: Joachim Do

QA Lead: Cory Savary

Head of Brand Strategy: Ted Florea 

Strategist: Will Davie

Senior Data Strategist: Will Sandwick

Data Strategist: Ryan Arnold

Account Manager: Brett Niebling

Video Production: Droga5

Producer: Sam Kilbreth

Production Assistant: Goldie Robbens 

Voiceover: Matt Badger

Client: U.S. Fund for UNICEF

SVP, Strategic Partnerships and UNICEF Ventures: Rajesh Anandan

SVP, Marketing and Communications: Jose Carbonell

Deputy Director, Marketing: Desma Deitz

Marketing Manager: Lauren Savage

Marketing Coordinator: Caroline Dzeba

Interactive Production Company: Modern Assembly

Co-founder / Exec Producer: Paul Aaron 

Co-founder / Director of Technology: Nick Jonas

Lead Developer: Francis Villaneuva

Production Assistant: Isabella Kourieh

Game Design Consultant: Mike McCarthy

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Categories: Charity, Corporate, Social and PSAs

Droga5 New York, Fri, 21 Feb 2014 10:58:22 GMT