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Pursue the Renewal of Nature and Self with Urum Conservation

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Lanfranco & Cordova captures Urum's 900 hectares of land for the storytelling spot

Pursue the Renewal of Nature and Self with Urum Conservation

Located in the northern part of Peru, Urum conserves and restores 900 hectares of dry forest with endangered Palo Santo. It also provides a unique space for the spiritual and physical well-being of every visitor of their Earth homes, developed in less than 5% of the land as Urum’s main goal is to develop in order to conserve, a relevant statement for the world we want to live in.

This global campaign created by L&C NYC launches Urum’s 900 hectares of land to the world telling the story of a person, finding release and escape in this remote ecosystem nature. The sounds and imagery in the film succeed in immersing viewers into that world of nature and mysticism as he encounters a local shaman from the sacred Chaparri Mountain that releases his soul in a fire chanting bringing him back to his natural state of existence with nature.

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Client: Urum

Title: Welcome Back

Agency: L&C NYC

Chief Creative Officer: Rolando Cordova / Gian Carlo Lanfranco

Creative Director: Ken Tokashiki

Art Directors: Ken Tokashiki / Gian Marco Chavez / Franco Solsol

Copywriters: Rolando Cordova / Gian Carlo Lanfranco


Production Company: L&C 

Director: Luciano Badaracco

Cinematographer: Luciano Badaracco

Creative & Assistant Director: Ignacio Garcia Fry

Executive Producers: Eliana Illescas / Paul Cordova Bazan

Post Production: Nativo Studio

Editor: Beto Barzola / Jose Donayre

Colorist: Daniel Carcelén

Music: Papa Music

Genres: People, Storytelling

Categories: Environment, Corporate, Social and PSAs

Lanfranco&Cordova, Mon, 11 Jan 2021 17:29:37 GMT