Located in the northern part of Peru, Urum conserves and restores 900 hectares of dry forest with endangered Palo Santo. It also provides a unique space for the spiritual and physical well-being of every visitor of their Earth homes, developed in less than 5% of the land as Urum’s main goal is to develop in order to conserve, a relevant statement for the world we want to live in.

This global campaign created by L&C NYC launches Urum’s 900 hectares of land to the world telling the story of a person, finding release and escape in this remote ecosystem nature. The sounds and imagery in the film succeed in immersing viewers into that world of nature and mysticism as he encounters a local shaman from the sacred Chaparri Mountain that releases his soul in a fire chanting bringing him back to his natural state of existence with nature.