PurposeBuilt Brands Names Hanson Dodge Creative Agency Partner for Green Gobbler

PurposeBuilt Brands, makers of best-in-class cleaning products, has named Milwaukee-based independent agency Hanson Dodge (HD) to be its creative agency partner for its Green Gobbler brand. The decision was made following a review. 

“Our line of Green Gobbler products deliver powerful performance with more responsible ingredients,” said Jon Bellante, VP consumer marketing, PurposeBuilt Brands. “We want our brand to become an instantly recognisable household name, and we think the time is right to launch a full-frontal effort. We’ve partnered with Hanson Dodge because of their proven success building other packaged goods brands in highly competitive categories.” 

HD’s initial efforts will focus on Green Gobbler’s popular drain clog dissolver. The drain clog remover category is large and growing, and is primarily dominated by two brands:  Drano and Liquid Plumr. Green Gobbler aspires to upend this duopoly. HD will be responsible for strategic, creative and media plan development with the goal to be in-market by Spring 2023.

Green Gobbler represents the latest national brand to award its business to Hanson Dodge. Last year, HD was named the first agency-of-record for NOW natural supplements. The agency was also awarded expanded responsibilities for its Charcuterie Artisans and KEEN Footwear businesses.  

“Our mission is to help our clients make the next great leap and nowhere is that more appropriate than on behalf of Green Gobbler,” said Stacie Boney, president of Hanson Dodge. “We love a challenge. And we will earn our client’s trust and confidence every day.”