Pure Sports Medicine Appoints Dirt & Glory to Lead Digital Communications

Dirt & Glory Media announces that following a competitive pitch they have been awarded the digital communications brief to help grow the business in 2021. 

The brief includes leading the communications strategy for the brand and plotting activities to support business growth in 2021. A critical part of the remit is growing awareness for the virtual clinic alongside clinical appointments. 

Pure Sports Medicine is an expert team of sports clinicians dedicated to ensuring patients receive the very best sports injury treatment, enabling them to lead the active lives they deserve. They have seven award-winning clinics in London - Kensington, Moorgate, Raynes Park, Canary Wharf, Bank, and Chancery Lane - alongside a growing telehealth proposition with virtual clinics. 

“It’s a huge opportunity to lead the communications strategy and activities for Pure Sports Medicine at such a critical and exciting time in the development and growth of the business.

From an impressive management team, to a best-in-class group of clinicians - it’s a fantastic business,” says Dirt & Glory Media founder and managing director, Nigel Brown. 

He continues: “We are charged with building on their incredible heritage and reputation for providing the very best injury care, and to continue to grow in-clinic visits, as well as develop a market-leading telehealth marketing proposition - it’s one hell of a brief! We can’t wait to help PSM reach as many patients as possible.” 

During 2020 and the first national UK lockdown PSM tested the beta version of their virtual clinic and have been refining the experience of offering professional clinical sessions remotely. While the virtual clinic is a growth area for the business, the core remains their state of the art facilities across London. Their clinics support a holistic approach: diagnosis, treatment, recovery, planning and maintenance. PSM has the market-leading environments to fully support a range of programmes for each individual. 

Pure Sports Medicine CEO, Simon Devane said: “We’re delighted to be working with Dirt and Glory Media. We’re excited about working together to help grow the business and increase awareness across digital. It’s a crucially important moment in the development of the business and the brand, and we see D&G as the perfect partners in navigating the journey ahead.”