Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Puppets Showcase New Axe Hair Care Range

Creative 0 Add to collection

BBH New York created the campaign

Puppets Showcase New Axe Hair Care Range

 

Building on the popularity of AXE’s new “Susan Glenn” campaign, the number one men’s grooming brand in the U.S. is launching new advertising for AXE hair care products – this time featuring a love story between two unexpected characters.
 
Created by BBH New York, the national TV campaign draws inspiration from the rules of attraction to tell an office love story that captures the universal truth about what we first notice about the opposite sex.  The new tagline – “Hair.  It’s what girls see first.” – draws a parallel between a guy’s hair and what grabs his attention when he meets a girl, to help guys understand the important role clean, groomed hair plays in attracting females. 
 
Rather than using special effects and CGI, BBH New York brought in the Jim Henson’s Creature Shop to create the puppets featured in the new ads, giving the campaign a more authentic and sophisticated look and feel.  60-second, 30-second and 15-second versions of the launch spot will begin running nationwide August 20. 
 

 
Credits
 
AGENCY: BBH New York
Chief Creative Officer: John Patroulis
Executive Creative Director: Ari Weiss
Art Director: Dave Brown
Copywriter: Ian Hart 
Head of Integrated Production: Justin Booth-Clibborn
Head of Broadcast: Lisa Setten
Agency Producer: Melissa Bemis
Business Affairs Manager: Laurie Litonjua
Business Director: Armando Turco
Strategy Director: John Graham
 
PRODUCTION COMPANY: Smuggler
Director: Filip Engstrom
DP: Martin Ruhe
Executive Producer: Lisa Rich, Brian Carmody, Patrick Milling Smith
Line Producer: Gustav Geldenhuys
PUPPETS by Jim Henson’s Creature Shop
EDIOTORIAL COMPANY: Peep Show Post
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
lbbonline.com, Tue, 21 Aug 2012 16:00:28 GMT