Peach
dlmdd
Gear Seven/Arc Studios/Shift
I Like Music
liahome
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Pump Feels the Flow in Seamlessly Executed TVC From DDB New Zealand

895

ADD TO COLLECTION

The campaign features a stylish single-shot ad

Pump Feels the Flow in Seamlessly Executed TVC From DDB New Zealand

Pump has launched a new brand campaign via agency DDB New Zealand capturing the idea that staying hydrated puts you in a clearer frame of mind, allowing everything to flow seamlessly.

"Feel the flow", a 60" spot, encapsulates Pump's new positioning on the benefits of staying hydrated, using a group of drummers performing a flowing beat.

The single-shot ad is set in the city, where a group of drummers form a synchronised beat on hundreds of plastic buckets. The procession of bucket-drummers snakes through the city streets, pausing only to refresh with Pump as the one-take shot tracks their flowing beat.

Leigh Moss, Head of Marketing and Design, says this campaign serves as a uniquely visual illustration of Pump's new brand positioning. Says Moss: "When you're properly hydrated you feel alive and fluid. Everything just clicks and feels great. For this campaign we wanted to capture this state of flow in a new, creative way while still incorporating our iconic imagery." 

Damon Stapleton, DDB Chief Creative Officer, says the new spot presents the brand in a new, exciting way: "We wanted the spot to show Pump in a fun, energetic light while connecting with the Pump brand everybody knows and loves. 

"We've done something a bit different with this film in shooting it in one continuous take, which presented interesting technical challenges, but when you see how well that one 60" shot looks -- it was absolutely worth it."

The campaign is supported by a 60" cinema spot, 30" & 15" TVCs, social content and Out of Home.

CREDITS

Agency / Creative
Production
Post Production / VFX
Editorial
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
DDB New Zealand, Wed, 01 Mar 2017 03:15:59 GMT