Hobby home page
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Pump Feels the Flow in Seamlessly Executed TVC From DDB New Zealand

Creative 359 Add to collection

The campaign features a stylish single-shot ad

Pump Feels the Flow in Seamlessly Executed TVC From DDB New Zealand

Pump has launched a new brand campaign via agency DDB New Zealand capturing the idea that staying hydrated puts you in a clearer frame of mind, allowing everything to flow seamlessly.

"Feel the flow", a 60" spot, encapsulates Pump's new positioning on the benefits of staying hydrated, using a group of drummers performing a flowing beat.

The single-shot ad is set in the city, where a group of drummers form a synchronised beat on hundreds of plastic buckets. The procession of bucket-drummers snakes through the city streets, pausing only to refresh with Pump as the one-take shot tracks their flowing beat.

Leigh Moss, Head of Marketing and Design, says this campaign serves as a uniquely visual illustration of Pump's new brand positioning. Says Moss: "When you're properly hydrated you feel alive and fluid. Everything just clicks and feels great. For this campaign we wanted to capture this state of flow in a new, creative way while still incorporating our iconic imagery." 

Damon Stapleton, DDB Chief Creative Officer, says the new spot presents the brand in a new, exciting way: "We wanted the spot to show Pump in a fun, energetic light while connecting with the Pump brand everybody knows and loves. 

"We've done something a bit different with this film in shooting it in one continuous take, which presented interesting technical challenges, but when you see how well that one 60" shot looks -- it was absolutely worth it."

The campaign is supported by a 60" cinema spot, 30" & 15" TVCs, social content and Out of Home.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Art Director: Nicole Sykes

Business Lead: Nikki McKelvie

Business Manager: Bella Macdonald

Chief Creative Officer: Damon Stapleton

Content Producer: Alana Stretton

Copywriter: Rory McKechnie / Tammy Keegan

Creative Agency: DDB New Zealand

Digital Creative Director: Haydn Kerr

Executive Creative Director: Shane Bradnick

Planning Director: Lucinda Sherborne

Print Producer: Andy Robilliard

Senior Business Director: Crystal Clark

TV Producer: Rosie Grayson

Post Production / VFX

Grade: Pete Richie

Post Production Company: Blockhead

Production Company

Director: James Dive

DOP: Crighton Bone

Executive Producer: Adrian Shapiro

Producer: Nikki Smith

Production Company: Scoundrel


Animator: Nick White


Editor: Tim Mauger

DDB New Zealand, Wed, 01 Mar 2017 03:15:59 GMT