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Puma ST's Bold Campaign Reads the Road Ahead

Creative 176 Add to collection

AMV BDDO teams up with 2AM director Steve Cope to wind around the mountains of Mallorca

Puma ST's Bold Campaign Reads the Road Ahead

To showcase Ford’s bold, fun new Puma ST, the brand’s first ever performance SUV in Europe, they wanted an equally bold and exciting commercial, and like the Puma ST itself, it had to be visually thrilling whilst breaking a few rules.

As such, AMV teamed up with 2AM director Steve Cope to show off the sporty SUV crossover’s advanced cornering abilities with the help of the aggressive winding mountain passes of Sa Calobra, Mallorca.

The 30 second spot shows the Mean Green Puma ST gliding around challenging hairpins and dog legs that when viewed from above spell out PUMA ST, metaphorically reading corners.



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Agency 

Agency: AMVBBDO

Creative Director: Martin Lorraine

Copy Writer: Alan Wilson

Art Director: Diccon Driver

Account Manager: Elliot Falconer

Producer: Romila Sanassy

Production 

Production Company: 2AM

Director: Steve Cope

Executive Producer: Nick Crabb

Producer: Chris Cable

Line Producer: Gareth Crothers

Dop: August Jakobsson

Service 

Service Company: Palma Pictures

Service Co Producer: Cat Isakson

Editing

Editors: Stitch Editing

Producer: Angela Hart

Offline Editor: Phil Currie

Edit Assistant: Laura Reyes

Post Production 

Post Production: Nineteentwenty

Vfx Supervisor: Ludo Fealy

Vfx Artists: Peter Philips, Nicole Palucsis, Jamie Stitson

Colourist: Kai Van Beers

Vfx Producer: Ben Spalding, David Keegan

Sound 

Sound Recording: Bark

Sound Engineer: James Benn

Music 

Music Supervision: Eclectic

Music Supervisor: Andy Rogers

Categories: Automotive, Cars

2AM, Wed, 27 Jan 2021 11:48:55 GMT