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Puma ST's Bold Campaign Reads the Road Ahead

Creative

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AMV BDDO teams up with 2AM director Steve Cope to wind around the mountains of Mallorca

Puma ST's Bold Campaign Reads the Road Ahead

To showcase Ford’s bold, fun new Puma ST, the brand’s first ever performance SUV in Europe, they wanted an equally bold and exciting commercial, and like the Puma ST itself, it had to be visually thrilling whilst breaking a few rules.

As such, AMV teamed up with 2AM director Steve Cope to show off the sporty SUV crossover’s advanced cornering abilities with the help of the aggressive winding mountain passes of Sa Calobra, Mallorca.

The 30 second spot shows the Mean Green Puma ST gliding around challenging hairpins and dog legs that when viewed from above spell out PUMA ST, metaphorically reading corners.