Hobby home page
IPA Banner Open Doors
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Puma ST's Bold Campaign Reads the Road Ahead

Creative 186 Add to collection

AMV BDDO teams up with 2AM director Steve Cope to wind around the mountains of Mallorca

Puma ST's Bold Campaign Reads the Road Ahead

To showcase Ford’s bold, fun new Puma ST, the brand’s first ever performance SUV in Europe, they wanted an equally bold and exciting commercial, and like the Puma ST itself, it had to be visually thrilling whilst breaking a few rules.

As such, AMV teamed up with 2AM director Steve Cope to show off the sporty SUV crossover’s advanced cornering abilities with the help of the aggressive winding mountain passes of Sa Calobra, Mallorca.

The 30 second spot shows the Mean Green Puma ST gliding around challenging hairpins and dog legs that when viewed from above spell out PUMA ST, metaphorically reading corners.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.


Creative Director: Martin Lorraine

Copy Writer: Alan Wilson

Art Director: Diccon Driver

Account Manager: Elliot Falconer

Producer: Romila Sanassy


Production Company: 2AM

Director: Steve Cope

Executive Producer: Nick Crabb

Producer: Chris Cable

Line Producer: Gareth Crothers

Dop: August Jakobsson


Service Company: Palma Pictures

Service Co Producer: Cat Isakson


Editors: Stitch Editing

Producer: Angela Hart

Offline Editor: Phil Currie

Edit Assistant: Laura Reyes

Post Production 

Post Production: Nineteentwenty

Vfx Supervisor: Ludo Fealy

Vfx Artists: Peter Philips, Nicole Palucsis, Jamie Stitson

Colourist: Kai Van Beers

Vfx Producer: Ben Spalding, David Keegan


Sound Recording: Bark

Sound Engineer: James Benn


Music Supervision: Eclectic

Music Supervisor: Andy Rogers

Categories: Automotive, Cars

2AM, Wed, 27 Jan 2021 11:48:55 GMT