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Puma Projects Arsène Wenger Over Thames to Reveal Arsenal Kit

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Films produced by Partizan projected onto 30 metre high water screens

Puma Projects Arsène Wenger Over Thames to Reveal Arsenal Kit

Partizan Content produced a series of launch films directed by Michael Williams for Puma’s newly designed Arsenal kits. The 2014/15 Arsenal Kit Trilogy was revealed with Gunners' Manager Arsène Wenger telling the Future, Forever, Victorious story behind the kit designs. Featuring stunning action of Arsenal's first team stars, this film introduces the Home, Away and Cup kits to the Arsenal supporters. 

The film premiered at a live event and was projected onto a 30 metre high water screen placed in the middle of the Thames in front of the London Eye. As the Arsenal players in the film strike a ball at the Highbury clock the lights on the Eye were triggered displaying the three kit colours. 

A simultaneous event at Puma’s Carnaby Street store saw Mikel Arteta, Santi Cazorla and Mathieu Flamini in the shop window, as a curtain dropped to unveil a huge Arsenal facade.

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Genres: Scenic, Visual VFX, People

Categories: Sports and Leisure, Events, Fri, 11 Jul 2014 13:13:53 GMT