6 months ago
PUMA have unveiled the electrifying SPARK PACK, featuring the PUMA Future 5.1 in striking Ultra Yellow - PUMA Black and the PUMA ONE 20.1 in the Ultra Yellow - PUMA Black - Orange Alert colourway. LAFOURMI collaborated with PUMA on the campaign, created for the players who SPARK their team.
PUMA have supplied football lovers both on and off the pitch for decades. Some of the biggest players in the game have worn PUMA. Today, players from the best leagues in the world continue to do so, including Barcelona’s French superstar Antoine Griezmann, Sergio Agüero, Luis Suárez, Marco Reus and Romelu Lukaku, as well as the current European Champions Eugénie Le Sommer, Nikita Parris and Dzsenifer Marozsán.
The SPARK PACK is for the players who SPARK their team – the game changers. Players who show unique technique or dynamic and incisive movement igniting creativity on the pitch. They are the new legends that energise the fans and strike fear into the hearts of their opponents.
It all starts with a SPARK, that is how players become champions. They are the players that can change a game in an instant, they are the players who are redefining the game. The PUMA SPARK PACK is for the players who want to BE THE SPARK.
LAFOURMI helped bring SPARK to life in a 60-second film produced by Partizan and directed by Sharif Abdel Mawla (Partizan). PUMA Football immerses us in a mysterious universe, mixing football scenes with more abstract, enigmatic and astounding sequences, utilising the brand's assets together (Griezmann, Aguëro, Suarez, Reus, Le Sommer, Parris and Marozsán) under the watchful eye of football coaching maestro Pep Guardiola.
The film is embellished by an 80's electro-inspired synthesizer melody and a soaring, dreamlike, retro soundscape that accentuates the film’s mysterious and cosmic atmosphere.
100% digital and via social media, the campaign is designed around an ultra-powerful ecosystem, with distribution of the film and other content through the players' social networks (their stories and timelines), as well as PUMA’s contact points.
'It all starts with a Spark!'
Creative Agency: LaFourmi
Designed and written by: Xavier Yonter, François Bévierre
Strategic Planning: Jordane Rabute
Artistic Director: SevenOneThree
Creative Content Producers : Matthieu Vidal, Robin Manigot
Lead Motion Designer: Khammy Vilaysing
Music: Mr Viktor
Video: Hadrien Picard
Creative Director: Julien Hablainville
Project Directors: Marvyn Lépine, Louis Pierre-Adolphe
Agency Director: Thibaut Cornet
Advertising Managers: Abigail Rogers, Clément Lacour
Production Company: Partizan
Director: Sharif Abdel Mawla
Director of Photography: Daan Bukman
Camera B: Andy Collet, Leif Thomas
Executive Producer: Khalid Tahhar
Line producer: Karine Takooree
Calibration: Arthur Paux
TV Production Manager: Barbara Vaira
Production Service Company: Falca
Post Production Company: Royal Post
Post-Production Engineer: Jonathan Trebois
VFX Supervisor: Julien Laudicina
Editors: Manuel Coutant
Composer: Niels den Otter - Audentity
Sound Design & Mixing: Martin Dillais
Genres: Music & Sound Design, Visual VFX, People, Dialogue
Categories: Clothing and Fashion, SportswearPartizan London, 6 months ago