Puma Football Starts the Year with a Spark in Atmospheric Spot

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Partizan's Sharif Abdel Mawla directs the latest spot for Puma
Puma Football Starts the Year with a Spark in Atmospheric Spot

PUMA have unveiled the electrifying SPARK PACK, featuring the PUMA Future 5.1 in striking Ultra Yellow - PUMA Black and the PUMA ONE 20.1 in the Ultra Yellow - PUMA Black - Orange Alert colourway. LAFOURMI collaborated with PUMA on the campaign, created for the players who SPARK their team.

PUMA have supplied football lovers both on and off the pitch for decades. Some of the biggest players in the game have worn PUMA. Today, players from the best leagues in the world continue to do so, including Barcelona’s French superstar Antoine Griezmann, Sergio Agüero, Luis Suárez, Marco Reus and Romelu Lukaku, as well as the current European Champions Eugénie Le Sommer, Nikita Parris and Dzsenifer Marozsán.

The SPARK PACK is for the players who SPARK their team – the game changers. Players who show unique technique or dynamic and incisive movement igniting creativity on the pitch. They are the new legends that energise the fans and strike fear into the hearts of their opponents.

It all starts with a SPARK, that is how players become champions. They are the players that can change a game in an instant, they are the players who are redefining the game. The PUMA SPARK PACK is for the players who want to BE THE SPARK.

LAFOURMI helped bring SPARK to life in a 60-second film produced by Partizan and directed by Sharif Abdel Mawla (Partizan). PUMA Football immerses us in a mysterious universe, mixing football scenes with more abstract, enigmatic and astounding sequences, utilising the brand's assets together (Griezmann, Aguëro, Suarez, Reus, Le Sommer, Parris and Marozsán) under the watchful eye of football coaching maestro Pep Guardiola.

The film is embellished by an 80's electro-inspired synthesizer melody and a soaring, dreamlike, retro soundscape that accentuates the film’s mysterious and cosmic atmosphere.

100% digital and via social media, the campaign is designed around an ultra-powerful ecosystem, with distribution of the film and other content through the players' social networks (their stories and timelines), as well as PUMA’s contact points.

'It all starts with a Spark!'

video
Be the Spark - PUMA
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Client

Advertiser: PUMA

Creative Agency

Creative Agency: LaFourmi

Designed and written by: Xavier Yonter, François Bévierre

Strategic Planning: Jordane Rabute

Artistic Director: SevenOneThree

Creative Content Producers : Matthieu Vidal, Robin Manigot

Lead Motion Designer: Khammy Vilaysing

Music: Mr Viktor

Photographer: SevenOneThree

Video: Hadrien Picard

Creative Director: Julien Hablainville

Project Directors: Marvyn Lépine, Louis Pierre-Adolphe

Agency Director: Thibaut Cornet

Advertising Managers: Abigail Rogers, Clément Lacour

Production Company

Production Company: Partizan

Director: Sharif Abdel Mawla

Director of Photography: Daan Bukman

Camera B: Andy Collet, Leif Thomas

Executive Producer: Khalid Tahhar

Line producer: Karine Takooree

Calibration: Arthur Paux

TV Production Manager: Barbara Vaira

Production Service

Production Service Company: Falca

Post Production / VFX

Post Production Company: Royal Post

Post-Production Engineer: Jonathan Trebois

VFX Supervisor: Julien Laudicina

Editors: Manuel Coutant

Music

Composer: Niels den Otter - Audentity

Sound

Sound Design & Mixing: Martin Dillais

Genres: Music & Sound Design, Visual VFX, People, Dialogue

Categories: Clothing and Fashion, Sportswear

Partizan London, 6 months ago