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PUMA Football Appoints Dark Horses to Global Brief


Work to include campaigns for The 2019 Women’s World Cup and Spring/Summer 2020

PUMA Football Appoints Dark Horses to Global Brief

London-based sports creative agency Dark Horses has been appointed by PUMA to work on a number of their upcoming global Football briefs.

Pitching against seven other agencies from across Europe, Dark Horses have joined a roster of agencies who will work on the brand on a project by project basis. Dark Horses will be handling strategy and creative across PUMA Football campaigns for The 2019 Women’s World Cup and Spring/Summer 2020.

PUMA have a long-standing affiliation with the women’s game, sponsoring a number of top players, including Pernille Harder, Dzsenifer Marozán, and the first ever women’s Ballon D’Or winner, Ada Hegerberg.

The German-based sports brand are also the official kit partner of a number of national teams taking part in the Women’s World Cup including Italy, Switzerland, Serbia, Czech Republic and Austria.

On appointing Dark Horses, Clément Lacour, Teamhead, Teamsports Marketing Europe, commented: “We’re looking forward to working with Dark Horses and seeing these projects coming to life in the near future. We were really impressed by their understanding of our audience and our brand. Their challenger brand mentality fits to our mindset and we hope to achieve great things together.”

Dark Horses executive creative director, Steve Howell, commented: “PUMA are one of the world’s most iconic sports brands. We’re tremendously excited to start working with them and their roster of athletes, football clubs and national sides. In particular, the opportunity to work on the Women’s World Cup this summer - a watershed moment for the game - is work we’re relishing to make.”

Dark Horses who also work with Nissan, Peloton, Southampton FC, Just Eat and Wiggle, amongst other brands, were recently shortlisted for Young Agency Of The Year at the BT Sport Industry Awards.

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Lucky Generals, Wed, 06 Mar 2019 17:06:10 GMT