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Puma and Cummins&Partners Launch #LetUsAllTieTheKnot Initiative For Marriage Equality

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#LetUsAllTieTheKnot is Puma's way of giving people a voice to express themselves and their individual views

Puma and Cummins&Partners Launch #LetUsAllTieTheKnot Initiative For Marriage Equality

Cummins&Partners, Sydney has today announced the launch of #LetUsAllTieTheKnot - a Puma initiative that allows people to show their support for marriage equality in Australia.

#LetUsAllTieTheKnot will allow anyone to show their support for marriage equality by tying 'The Equality Knot' - a simple, recognizable and bespoke knot created by Melbourne-based "Professor Shoelace" Ian Fieggen - a Puma OG enthusiast and knotting expert.

Says Mandie van der Merwe, creative director, C&P: "Whether you identify as lesbian, gay, bisexual, transgender, queer or intersex, you should be allowed to marry the person you love. But, if you live in Australia, you currently do not have this right; you cannot tie the knot with whomever you want. #LetUsAllTieTheKnot is a PUMA initiative that allows people who support marriage equality to make a statement about it every single day until the laws change."

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Says Pancho Gutstein, general manager, Puma Oceania: "This initiative is for equality. For love. For everyone. It is about supporting our people; whether that be our employees, our sportspeople or our consumers. Puma is a brand that stands up for individuality and being true to who you are. We welcome diversity in all forms. #LetUsAllTieTheKnot is our way of giving people a voice to express themselves and their individual views."

Details of the campaign and instructions on how to tie The Equality Knot can be found at www.equalityknot.com. In addition, Puma will offer up 5,000 limited-edition shoelaces, in the six colours of the rainbow flag to support the initiative. These will be available at Puma Chatswood and Melbourne Central Flagship stores, as well as online at puma.com.au at no cost from 12th October.

The team at PUMA, Cummins&Partners, as well as the production partners who have all given their time and talent to bring this idea to life ask, that if you support marriage equality, tie The Equality Knot and share it using the hashtag.


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Client

Advertiser: Puma

Production Company

Production Company: Photoplay

Animation

Animation Company: Heckler

Creative Agency

Creative Agency: Cummins&Partners

Photographer: Romello Pereira

Music

Audio Post Production: Nylon Studios

Cummins&Partners Sydney, Thu, 12 Oct 2017 02:11:15 GMT