Independent marketing agency Pulse Group has created a unique experiential promotion for Rocktails’ Frozen Cocktails at this year’s Taste of London event.
The activity, which runs under the banner ‘Cool as ***’, will look to build awareness and engage potential consumers by encouraging trials of Rocktails Frozen Vodka Cocktails, part of the burgeoning pre-mix drinks category.
Promotional staff will be handing out special glittered ice cubes to visitors at Taste of London this weekend. Recipients will be able to claim a free glass of Rocktails if they are able to return the ice cube to the Cool as *** Rocktails stand before it melts.
Paul Turner, Executive Creative Director, Pulse Group, said: “Rocktails has something unique to offer, so we've come up with something equally unique - a voucher that will literally self destruct within minutes, causing customers to make a beeline for our stand!”
Naomi Kibble, co-founder, Rocktails, said: “The ready-to-serve drinks category is fuelled by innovation. Consumers are looking for new and exciting products to try at home and Rocktails offers something completely different.”
The activity is set to run from 21st-24th June, throughout Taste of London, which is held in Regents Park.