Pulse Films Welcomes Mino Jarjoura as Global President, Commercials and Music Videos

Pulse Films today announces that Mino Jarjoura has joined the renowned and award-winning production company as global president, commercials and music videos.

Mino has spent much of his career working with some of the most inspiring minds in film and advertising. He joins Pulse with an impressive track record of successful creative projects, and event-based advertising. He has produced and/or executive produced over 40 Superbowl commercials, and garnered an Academy Award Nomination for his work producing long-time friend Bryan Buckley’s short film, ASAD, featuring an all-Somali refugee cast. The project was also lauded by Archbishop Desmond Tutu for its profound impact on collective understanding.

Based in Los Angeles, Mino is charged with leading the company’s world class commercial and music video international teams. With a focus centred around supporting the company’s illustrious global director roster, and building a new growth strategy, he will also continue to uphold and evolve the Pulse Films legacy of undertaking productions of all sizes, creating premium content with bold visuals. 

With over 23 years in the industry, Mino Jarjoura has led numerous productions ranging from impactful activism-driven work to blockbuster event advertising amassing a multitude of awards and accolades, including Cannes Lions, Emmy’s recognition and an Academy Award Nomination. Most recently, Mino served as managing director at Hungry Man, where he dedicated 17 years to shaping creative excellence. 

In Mino’s words, “I am joining Pulse at such a rousing and pivotal moment. I am very excited to take the reins; collaborating with our incredibly talented directors and our seasoned producers to shape the brand’s evolution. I've long admired the architecture of Pulse Films; with self-standing scripted, non-fiction, music video and commercial business units there is so much to offer beyond what a traditional production company does for both their clients and talent. Our intention is to represent, develop and support filmmakers across all our formats, bolstering the continued diversity of offering while fostering further innovation, creativity, and standout moments of culture.”  

Across the division, Pulse Films have made other organisational changes to strengthen the team and their creative offerings. Reporting into Mino, London based Jamie Walker and Chris Harrison, who take on new roles as co-managing directors, leading the commercials team in the UK, whilst Rik Green is promoted to global head of music videos. Head of new business, Jack Smith, executive producer Nnena Nwakodo and senior executive producer, Casey Engelhardt will all continue to work closely with director talent and leadership to keep pushing creative boundaries. 

Pulse Films is a production studio dedicated to creating moments of culture and a global destination for talent, shaping the future of visual storytelling across its divisions of: Scripted, Non-Fiction, Commercials and Music Videos. Working in the advertising space with brands like Apple, Nike, PlayStation, Audi, John Lewis, and IKEA Pulse Films has been continuously met with critical acclaim garnering awards such as the prestigious Best Commercial Emmy, the Cannes Lions Grand Prix and Production Company of the Year. The company also has a legacy of creating award-winning music films and videos for renowned global artists. The company is behind hits such as Beyoncé's iconic Emmy Award-nominated film Lemonade, Harry Styles' Music for a Sushi Restaurant, Satellite and Stormzy’s Mel Made Me Do It.