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Pulse Films Signs Director Joanna Nordahl to Roster for UK Representation

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Joanna’s latest work for the Swedish Association for Sexuality Education (RFSU) #dearcondom paints a raw, racy and honest portrait of safe sex

Pulse Films Signs Director Joanna Nordahl to Roster for UK Representation

Global content studio Pulse Films announces the signing of director Joanna Nordahl to its roster for UK representation across Commercials and Music Videos. 

Nordahl is a Swedish film director dividing her time between London and Stockholm.

Her music videos, short films, documentaries and commercials as well as contemporary performance pieces have garnered her international recognition both as a director and visual artist. Memories, dreams, youth, time and nostalgia are some reoccurring themes in her work, often tightly woven into musical elements.

In 2013-2015 Joanna initiated and directed One Wish, an eight-episode documentary series for National Swedish Television (SVT). Joanna has also been in tight collaboration with Norwegian contemporary choreographer Ludvig Daae, creating cinematic and interactive visuals for live performances. Their debut show MM (2011) recently passed the 100 gigs mark and has toured in eleven countries. In the duo's latest piece, HYPERFRUIT (2015), both Joanna and Ludvig are on stage as performers. HYPERFRUIT is currently touring internationally. The duo's new multi-platform project, IN MEMORIAM, is scheduled to premiere in fall 2018.

In February 2016, Joanna received a double Swedish Grammy nomination for Music Video of the Year, and took home the grand prize for writing/directing the short film "Nothing but a Heartbeat", a collaboration with dreamy pop act Say Lou Lou.

Joanna’s latest work for the Swedish Association for Sexuality Education (RFSU) #dearcondom paints a raw, racy and honest portrait of safe sex. The film explores the freedom that comes with condoms and reverberated online for not shying away from talking about the fact that Scandinavians are particularly bad at communicating when it comes to condoms, and that many have mixed feelings about them. The film received widespread support across social media and became a trending topic, but was subsequently pulled from some platforms for its authentic approach. 

Nordahl also recently directed the music video for Tove Styrke’s infectious single ‘Sway’; A gorgeous visual-ode to the carefree and magical summer nights of youth. The video binds her visceral style with romanticism and narrative to tell a modern love story.

Now signed with Pulse Films, Nordahl will continue to push her creativity and bring her vision, perspective and individualism to create engaging work for global brands, artists and audiences.

Joanna Nordahl commented: “I’m thrilled and honoured to be joining Pulse Films which has such an experienced team who have shown there’s a way of working successfully across the different film making platforms and who have produced some truly inspirational work. I can’t wait for this new chapter to begin :)”

James Sorton, MD of Commercials & Music Videos at Pulse Films added: "Joanna is a fearless director with great taste and an incredibly energy. She has a unique way with on-screen talent that enables her to get incredibly intimate, raw and often provocative performances. As a studio we always want to embrace multi-disciplinary talent and with work spanning Branded, Music and Non-Fiction Joanna exemplifies that philosophy."

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Pulse Films, Mon, 01 Oct 2018 09:56:56 GMT