Cheil Worldwide has promoted Pully Chau as CEO of Cheil Greater China. Previously the COO of Cheil Greater China for the past two years, Chau will directly report to the Cheil Worldwide headquarters starting November 1st, 2017.
As one of the most influential advertising executives in Greater China, Pully Chau has worked in the industry for more than 30 years, and has made great strides in shaping changes of the advertising industry within Greater China. As the Group Chief Operating Officer for Cheil Greater China over the past two years, she has led the agency’s 1,400 employees and won new clients such as Infiniti, FAW-Volkswagen, China Unicom, Tempo, Alibaba Pyeongchang Winter Olympics Project, Coca-Cola (tea beverages) and Hong Kong Telecom 1010. In addition, she initiated and built up a new business unit – Cheil Auto.
Before joining Cheil in 2015, Pully Chau was Chairman and CEO of FCB Greater China and CEO of Saatchi & Saatchi China for 10 years. She brings with her a wealth of management skills and experience in making the company a profit centre and for improving international management and creative standards.
In terms of industry recognition, Pully has numerous awards to her name including the Most Influential People in China Brand Building, China Adman of the Year, the Outstanding Contribution in Three Decades of China Advertising conferred by the China Advertising Association. In 2014, she was honoured by the Internationalist USA as one of the “21 Global Innovators”. She also served as the Vice president of China Advertising Association, and is currently President of the Greater China Effie Awards.
While being fully committed in promoting the company's comprehensive integration, she will continue to lead the 1000+ employees at Cheil Greater China to bring amazing works and a full range of integrated marketing services to each and every one of their clients.
“Receiving this promotion from Cheil Worldwide is truly a great honour. In the upcoming year, my aim is very clear – it will be to continue to lead everyone at Cheil Greater China to elevate and break boundaries and to become the best and most successful agency in Greater China” says Chau.