Pug Frolics in a World of Canine Goodness in Canidae Food Campaign

Global creative studio LOBO and creative agency HUGE make food fun for dogs (and a delight for dog-loving commercial watchers) in the broadcast and digital Canidae dog food campaign 'A World of Goodness for Pets and our Planet'. 

Traversing a world of goodness crafted by LOBO, the feature pug delights in its personal wonderland with the revamped dog food, complete with all the larger-than-(dog)-life turf, slippers and bones it can behold. The spot follows Canidae’s core messaging initiative: the company has committed to the idea that a pet food company should deliver goodness to pets, people, and the planet.