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Pug Frolics in a World of Canine Goodness in Canidae Food Campaign

01/02/2022
Marketing & PR
Los Angeles, USA
114
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LOBO teams up with agency HUGE for 'A World of Goodness for Pets and our Planet' spot

Global creative studio LOBO and creative agency HUGE make food fun for dogs (and a delight for dog-loving commercial watchers) in the broadcast and digital Canidae dog food campaign 'A World of Goodness for Pets and our Planet'. 

Traversing a world of goodness crafted by LOBO, the feature pug delights in its personal wonderland with the revamped dog food, complete with all the larger-than-(dog)-life turf, slippers and bones it can behold. The spot follows Canidae’s core messaging initiative: the company has committed to the idea that a pet food company should deliver goodness to pets, people, and the planet.

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