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Publish Your Own Obituary and KFC Will Give You Free ‘Chickadilla’s for Life

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The PS21-created campaign film features real people who have had near-death experiences recounting their stories

Publish Your Own Obituary and KFC Will Give You Free ‘Chickadilla’s for Life
KFC presents the 'Chickadilla' a new Mexican-inspired product and, to celebrate it, the creative company PS21 launches 'Los Retornados', an original campaign to celebrate the Day of the Dead. The collective imagination of Mexico believes that souls return to the world of the living every November 2nd, so KFC decided to give this new product away for life to those who prove they have returned from beyond.

The protagonists of the campaign are real people who have lived near-death experiences and who explain what it is to be 'on the other side'. 'The Returned' tell that biographical episode in a series of videos and, for a few seconds, the viewer does not know exactly what they are talking about until the taste of 'Chickadilla' is mentioned.


The dynamics of the campaign are simple and appeal to the playful spirit of the Mexican festival: Participants will have to publish their obituary to qualify for the prize. For this they must hire the funeral services of any newspaper - national, regional or local - publish their obituary and share the notice on social networks by mentioning KFC. Participants can get Chickadilla for life.

The campaign consists of two 90-second and 30-second audiovisual pieces, outdoor and several digital pieces that will coexist on Facebook, Twitter, Instagram. The graphic universe of the campaign has been developed by the artist Bakea. La Joya has been the producer in charge of making the videos.


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AGENCY: PS21

CLIENT: KFC

CLIENT CONTACT: Marion Racine, Pablo Calavia, Marta Abellán, Guillermo Berincua

EXECUTIVE CREATIVE DIRECTOR: Victor Blanco

CREATIVE DIRECTORS: Yerai Gómez y Marcos Martinez.

ACCOUNT DIRECTOR: Sergio Hernández

ACCOUNT EXECUTIVES: Blanca Otero, Carla de Alfonso.

DIGITAL TEAM: Bernardo Moleón, Irene Crespo.

HEAD OF PLANNING: Sergio Garcia.

PR & COMMS DIRECTOR: Rebeca Quemaliños

STUDIO: Adam Kawka, Jaime Suárez.

PRODUCTION COMPANY: La Joya Producciones

PRODUCER: Sara Muñoz

ILLUSTRATOR: Bakea

PHOTOGRAPHER: Pitu López

MEDIA COMPANY: Adsmurai

MEDIA: Digital / Exterior

Genres: People

Categories: Food, Convenience

PS21, Fri, 01 Nov 2019 15:24:11 GMT