OFF’s first project is a collaboration with new luxury house Fenty, led by CEO and artistic director, Robyn Rihanna Fenty.
OFF’s talents unite with Fenty’s team to narrate and share the inspirations and cultural anchors behind each collection, including the precision and innovation of the Maison’s savoir faire, to create an even richer, even more plural, even more inclusive experience, Release after Release.
Fenty is a new house of luxury, a new creative path and a new relationship between Rihanna and LVMH. Inspired by a global community, freed from traditional frontiers, Fenty promotes a fundamental liberty: to be free from conventions and established rules. Fenty also incarnates the spirit of Rihanna, a new approach to modern luxury: agile and dynamic, sophisticated and egalitarian, audacious and courageous.
OFF is a creative and collaborative project launched by Publicis Luxe, an open, bubbling laboratory where you will find a cross of culture and communication, words and objects, marketing and art. Born of the passionate Publicis Luxe community of talents and a desire to invent out-of-the-box experiences, OFF is at once an alternative creation method, a physical place and a polymorphic team.
The fruits of this collaboration will be visible across the official Maison Fenty Instagram account (amongst other places), and regular physical events.