Publicis Worldwide Achieves its Highest Ranking Yet for Cannes Lions
Publicis Worldwide has achieved the strongest results in its history in Cannes Lions Festival of Creativity 2021, winning a total of 72 Lions, including five Grands Prix and its very first Titanium Lion.
Having landed its very first Cannes Grand Prix in 2019, Publicis Worldwide has gone on to achieve five more Grands Prix in 2021 and a Titanium Lion, the first in history for both the agency and client – Diesel.
Publicis Conseil is the number one ranking agency in its market for Cannes awards 2021, under the new leadership team, appointed in 2019, of Agathe Bousquet, Marco Venturelli and Alexandra Evan. The agency was awarded its first Grand Prix with long-standing client Renault and further picked up 11 Lions, including three Gold, three Silver and five Bronze.
Publicis Italy is the second-ranked agency globally across the industry and the number one ranking agency in its market for Cannes awards 2021. Under the leadership of Bruno Bertelli and Cristiana Boccassini, Publicis Italy won 30 Lions including - for the first time in its history - one Titanium Lion with Diesel, 'Enjoy Before Returning', and one Grand Prix with Heineken, 'Shutter Ads'. Publicis Italy was also ranked seventh in the last edition of 'WARC Creative 100'.
Publicis Worldwide’s result highlights are as follows, with full results below:
Titanium
- Enjoy Before Returning, Diesel, Publicis Italy – Titanium: Going for the night in an outfit you’ll return the next morning? We know everyone does it — it’s a rising trend, and most fashion brands struggle with how to handle it. Not Diesel though that introduces a new campaign with a clear message to those already thinking of “wardrobing” the new collection: Enjoy Before Returning. If shoppers are going to buy, wear and return an item anyway, why not fully enjoy it in the process? That’s successful living.
Grand Prix
- Act for Food – Carrefour, France – Creative Business Transformation: Carrefour’s Act For Food, a global transformative program to enable its clients and employees to eat better, everywhere, at an affordable price, with a vision to becoming the world leader in food transition.
- Shutter Ads – Heineken, Publicis Italy – Outdoor: A campaign that helped your favourite bar to “reopen tomorrow, respecting distances today", a message that appeared on the shutters of bars globally, an invitation promoted by HEINEKEN Italy to maintain correct behaviour in order to guarantee possibility to return, to their favourite bars.
- The Electric Village – Renault, Publicis Conseil (France) – Outdoor: Renault inaugurated the first “100% electric vehicle” town in France by providing each household with a New Renault ZOE. The unprecedented initiative aims to demonstrate that if the move to electric is possible in Appy, it is possible everywhere.
- Moldy Whopper – Burger King, Publicis Spain / Romania – Outdoor: The campaign, showed what happens if a Whopper is left out on a table for more than a month. Spoiler alert: It spoils. It underscores the chain’s decision to eliminate artificial preservatives from its food.
- #StillSpeakingUp, Propuesta Civica, Publicis Mexico/Publicis Latvia – Grand Prix For Good: Javier Valdez, journalist and writer murdered in Culiacán, Sinaloa, “returns from the dead” to demand justice to Andrés Manuel López Obrador and Mexico’s Governors, within the framework of the International Day to End Impunity for Crimes against Journalists. The recognition for this work has placed Publicis Mexico and Publicis Latvia as number 1 ranked agencies within their respective markets.
Bruno Bertelli – global CCO of Publicis Worldwide commented: “Creativity has to be part of the culture in order to truly resonate. Our Grand Prix winners have the common element of being a topical part of the culture; from putting sustainability at the heart of a village and recognising innovative solutions throughout the pandemic to shifting the global ecological transition, making a virtue of fashion’s ‘wear and return’ trend and showing that real food does, in fact, get ugly. Congratulations to our brave clients and teams for the recognition of these great ideas.”
17 GOLD LIONS
- Enjoy Before Returning, Diesel, Publicis Italy – Brand Experience & Activation
- #StillSpeakingUp, Propuesta Civica, Reporters Sans Frontieres, Publicis Mexico/Publicis Latvia – Direct
- Enjoy Before Returning, Diesel, Publicis Italy – Direct
- Francesca, Diesel, Publicis Italy – Film Craft (x2)
- Francesca, Diesel, Publicis Italy – Film
- The Moldy Whopper, Burger King, Publicis Spain/Publicis Romania – Film
- Two Monsters in My Story, Face à L’inceste, Publicis Conseil – Health & Wellness
- The Moldy Whopper, Burger King, Publicis Romania/Publicis Spain– Outdoor
- Uber Heetch, Heetch, Marcel – Outdoor
- Village Electrique, Renault, Publicis Conseil – Outdoor
- The Moldy Whopper, Burger King, Publicis Romania/Publicis Spain– Print & Publishing
- Enjoy Before Returning, Diesel, Publicis Italy – PR
- The Moldy Whopper, Burger King, Publicis Spain/Publicis Romania – PR
- #StillSpeakingUp, Propuesta Civica, Reporters Sans Frontieres, Publicis Mexico/Publicis Latvia – Social & Influencer
- Bee_Influencer, Fondation de France, Publicis Conseil – Social & Influencer
- #StillSpeakingUp, Propuesta Civica, Reporters sans Frontieres, Publicis Mexico/Publicis Latvia – Sustainable Development Goals
19 SILVER LIONS
- Act for Food, Carrefour, Marcel – Creative Business Transformation
- #StillSpeakingUp, Propuesta Civica, Reporters sans Frontieres, Publicis Mexico/Publicis Latvia – Direct
- Enjoy Before Returning, Diesel, Publicis Italy – Creative eCommerce
- Don’t Drink and Start a League, Heineken, Publicis Italy – Entertainment Lions For Sport
- Francesca, Diesel, Publicis Italy – Film
- The Moldy Whopper, Burger King, Publicis Romania/Publicis Spain– Film
- The Words I Won’t Say, Stop VEO, Publicis Conseil – Film Craft
- Francesca, Diesel, Publicis Italy – Film Craft (x3)
- The Prescription Paper Pill Bottle, Tikkun Olam Makers, Saatchi & Saatchi Wellness – Industry Craft
- Shutter Ads, Heineken, Publicis Italy – Media
- Bee_Influencer, Fondation de France, Publicis Conseil – Mobile
- Uber Heetch, Heetch, Marcel – Outdoor
- The Invisible Store, Bogetta Veneta, Publicis Italy – Outdoor
- Shutter Ads, Heineken, Publicis Italy – Outdoor
- Coffee Stamp, Nescafé, Publicis Colombia – Outdoor
- * StillSpeakingUp, Propuesta Civica, Reporters sans Frontieres, Publicis Mexico/Publicis Latvia – Social & Influencer
- * Bee_Influencer, Fondation de France, Publicis Conseil – Social & Influencer
30 BRONZE LIONS
- Village Electrique, Renault, Publicis Conseil – Brand Experience & Activation
- Uber Heetch, Heetch, Marcel – Brand Experience & Activation
- The (Re)Collection, Diesel, Publicis Italy – Brand Experience & Activation
- Enjoy Before returning, Diesel, Publicis Italy – Creative eCommerce
- Bee_Influencer, Fondation de France, Publicis Conseil – Digital Craft
- Uber Heetch, Heetch, Marcel – Direct
- Playlist Timer, Barilla, Publicis Italy – Direct
- Unforgettable Denim, Diesel, Publicis Italy – Direct
- Playlist Timer, Barilla, Publicis Italy – Entertainment Lions For Music
- Two Monsters in My Story, Face à L’inceste, Publicis Conseil – Film
- We’ll Meet Again, Heineken, Publicis Italy – Film
- The Moldy Whopper, Burger King, Publicis Romania/Publicis Spain – Film
- The Words I Won’t Say, Stop VEO, Publicis Conseil – Health & Wellness
- Cooking Blindly, Nestlé, Publicis Brasil – Industry Craft
- The Moldy Whopper, Burger King, Publicis Romania/Publicis Spain – Industry Craft (x2)
- #StillSpeakingUp, Propuesta Civica, Reporters sans Frontieres, Publicis Mexico/Publicis Latvia – Media
- Coffee Stamp, Nescafé, Publicis Colombia – Outdoor
- The Invisible Store, Bogetta Veneta, Publicis Italy – Outdoor
- Glass of Thrones, Tourism Ireland, Publicis.Poke London – Outdoor
- Breaking Depression, Janssen, Langland London – Pharma
- Bar, Diesel, Publicis Italy – Print & Publishing
- #StillSpeakingUp, Propuesta Civica, Reporters sans Frontieres, Publicis Mexico/Publicis Latvia – (x2) PR
- Playlist Timer, Barilla, Publicis Italy – Radio & Audio
- Playlist Timer, Barilla, Publicis Italy – Social & Influencer
- Bee_Influencer, Fondation de France, Publicis Conseil – Social & Influencer
- Francesca, Diesel, Publicis Italy – Social & Influencer
- The Crown: Royalty Returns, Netflix, Publicis Italy – Social & Influencer
- Enjoy Before Returning, Diesel, Publicis Italy – Social & Influencer
