Publicis has won the 2018 Olympic Global Brand Campaign brief on behalf of the International Olympic Committee, following a competitive pitch.
The project will be led out of the Publicis UK office, with support from Publicis NY. Publicis and POKE are tasked with developing broadcast, digital activation and integrated Olympic Channel content to promote the Olympic Movement and the Olympic Values on the lead up to the Olympic Winter Games PyeongChang 2018, in South Korea.
The agencies will work together to support the IOC in its mission to build a better world through sport; by showcasing how sport, the Olympic Games and Olympians are a force for good in the world.
The campaign will launch in the months leading up to the Games, which will take place in February 2018.
Melinda May, Vice President Marketing Strategy & Activation at the IOC said: “We’re delighted to be working with Publicis and Poke in delivering such an important campaign. We were impressed by the collaboration and dedication shown, and the deep interest and understanding of the IOC’s mission. We felt they were the best agencies to develop our campaign.”
Nick Farnhill, CEO at Publicis London and POKE said: "We're thrilled to be working with the IOC, it’s a great privilege. They are passionate and committed to building a better world through sport, and the opportunity to be their partner in delivering world-class communications and a global participation idea for the 2018 Olympic Winter Games is one of the most exciting projects we could be involved with.”