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Publicis Ukraine’s Powerful Posters Turns its Team into Defenders and Volunteers


Campaign from Publicis Ukraine calls on creators to help fight for Ukraine through their craft

Publicis Ukraine’s Powerful Posters Turns its Team into Defenders and Volunteers

On February 24th, the regular life of each Ukrainian changed. Every Ukrainian woke up in a country of war. From that moment each Ukrainian started its own struggle to survive, to save himself/herself and family from the Russian invasion.

In this series of three posters, Publicis Ukraine showed new tasks and responsibilities of their colleagues. They can’t do their regular job, as there are more topical occupations during the war time. The copywriter and art director have become defenders in different structures, while the account manager now helps children. All the pictures used for these series of posters were made in real time.

This project was created to activate creators all over the world to help fight on the informational field by doing the craft they mastered in: posters, videos, memes, slogans.

Of course Ukraine needs not only creative support, anyone con do anything that would raise the awareness of the governments to support military and humanitarian needs of Ukraine. 

To donate to the army or humanitarian needs, please visit here.   

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Categories: Corporate, Social and PSAs, Awareness, Tue, 29 Mar 2022 11:17:43 GMT