senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
Publicis UK & NY Channel Theodore Roosevelt’s Iconic Speech for Cadillac Campaign
18/02/2015
Group745
Advertising Agency
Paris, France
45
Share
Independent Media's Doug Liman shoots emotive rendition of 'Man in the Arena' speech
Group_3646

Cadillac has a history and culture of doing things differently. And that continues today with their move from their historic home of Detroit to New York, which is where this spot is set. 

'The Arena’, filmed from inside a car as it drives around downtown New York & created by Publicis UK and New York, contrasts the colour and vibrancy of the neighbourhoods against an emotional rendition of Theodore Roosevelt’s iconic ‘Man In The Arena’ speech. The speech could have been written with Cadillac in mind, with its talk of striving valiantly and spending oneself in a worthy cause. But mostly with its assertion that we all must 'Dare Greatly' in life.


Credits
Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
Work from Publicis Worldwide
Group745
Grand Theft Insurance
Baloise
13/02/2024
11
0
Group745
Find Your Thing
Walmart
25/10/2023
3.4k
0
Group745
UNLIMITAIL REVEAL VIVATECH
UNLIMITAIL
15/06/2023
14
0
ALL THEIR WORK