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Publicis Seattle & Visit Seattle Make the Best of Bad Weather

Creative 302 Add to collection

Outdoor & print campaign juxtaposes city’s gray skies with its most vibrant artwork

Publicis Seattle & Visit Seattle Make the Best of Bad Weather

Publicis Seattle has launched a new national tourism campaign for Visit Seattle, which juxtaposes the city’s gray skies with its most vibrant artwork.  It reframes the dreary perception many have about Seattle, and embraces gray as a perfect canvas to let the vibrant art and culture scene shine. It also announces a city-wide discounted museum rate for hotel guests. 

“Gray is Just the Backdrop” campaign breaks in multiple cities on January 19 and encompasses print, digital and OOH.  

This is the first campaign push out of the agency for Visit Seattle, and also its first media effort, making the launch a landmark campaign for Publicis Seattle.


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Digital Production Company

Planner: Jazmyn Sanchez & Casey Sperzel

Creative Agency

Account Executive: Johnny Wardell

Art Director: Julia Luplow

Chief Creative Officer: Andrew Christou

Chief Strategy Officer: Britt Fero

Copywriter: Dan Peterson

Group Creative Director: Steve Williams

Managing Director: Jason Sullivan

Strategist: JP Martin

Categories: Travel, Tourism

Publicis New York, Fri, 16 Jan 2015 16:44:41 GMT