Publicis New York
Tue, 07 Oct 2014 15:00:46 GMT
Publicis Seattle announced today the appointment of Lori Davis to EVP, Executive Business Director. Effective immediately, Davis will become both the account and business lead on the agency’s T-Mobile account. She will be responsible for sustaining, growing and optimizing the T-Mobile business – from account management and hiring to operational oversight of creative development and production. Davis will report to agency CEO Scott Foreman.
“Lori’s unique mix of experience within advertising, gaming and entertainment make her a perfect candidate for the job,” said Foreman. “She has the business acumen and agency know-how necessary to run a fast-paced business like T-Mobile in such a fast-paced industry.”
Prior to joining Publicis Seattle, Davis was Managing Director at Minneapolis-based ad agency Barrie D’Rozario DiLorenzo , where she lead integrated planning for a select group of blue chip clients such as Dell, Rosetta Stone, and United Health Group.
Earlier in her career, Davis was VP of Marketing at Activision (Minneapolis), where she provided global strategic leadership over all brand marketing activities for the $600+MM licensed business unit of Activision. The unit publishes some of the most iconic brands in the interactive entertainment industry, including Marvel, Transformers, James Bond, Tony Hawk, The Walking Dead and Family Guy. While there, Davis’ team brought home awards for campaigns on major video game launches such as The Amazing Spider-Man, Transformers Fall of Cyberton, Goldeneye Reloaded and Prototype 2.
Davis also spent three years at Martin Williams (Minneapolis) as SVP, Director of Engagement, overseeing the account planning, media, CRM, social strategy and analytics disciplines. During this time, she worked on award-winning campaigns for Payless Shoe Source, Raymond James Financial Services, Marvin Integrity Windows and Finnegans Irish Amber Beer.
Eager to take on “one of the most exciting and dynamic accounts in the industry,” Davis is excited to be a part of T-Mobile’s constant transformation in the mobile category. She said, “T-Mobile is disrupting the category by changing the conversation in a way that truly empowers the consumer. It’s a powerful point-of-view.”
A former Minneapolis/St. Paul “Woman to Watch,” Davis recently relocated to Seattle with her husband Justin, their six year-old daughter and their French Bulldog, “Butters.”view more - Hires, Wins & Business
Genres: PeoplePublicis New York, Tue, 07 Oct 2014 15:00:46 GMT