Publicis Romania Makes a Drama out of Nothing with Operatic Anti-Stress Ads
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The new campaign for MagneVie Stress Resist tablets features a real soprano encroaching on everyday situationsTalking about stress these days has become as common as discussing the weather. But things tend to get complicated when we transform normal, everyday life situations into real dramas.
Based on this insight, Publicis Romania developed the 'Drama out of Nothing' campaign to launch MagneVie Stress Resist tablets, an innovative combination of natural extracts, magnesium and vitamins that increases stress resistance, just as the name says.
And what better way to communicate a “drama out of nothing” concept, than with a real soprano?
The launch event took place on a famous Romanian theater stage where, one by one, the audience – press and influencers – was introduced to six contemporary, everyday dramas: 'The Slow Elevator Drama,' 'The Missing Sock Drama,' 'The Noisy Printer Drama,' 'The Stuck Zipper Drama' and 'The Edgeless Tape Drama.'
Creative Agency: Publicis Romania
Chief Creative Officer: Jorg Riommi
Producer: Camelia Efrimov (AV)
Group Creative Directors: Romulus Petcan, Gabriel Gherca
Senior Copywriter: Laur Răboj
Senior Art Director: Florin Pădurean
Senior Account Executive: Andreea Racoceanu
Account Manager: Cristian Buha
Account Director: Lucian Gavril
Client Service Director: Cătălin Albu
Genres: Music performance, Comedy, Drama
Categories: Beauty & Health, SupplementsPublicis Worldwide, 11 months ago