Based on this insight, Publicis Romania developed the 'Drama out of Nothing' campaign to launch MagneVie Stress Resist tablets, an innovative combination of natural extracts, magnesium and vitamins that increases stress resistance, just as the name says.

And what better way to communicate a “drama out of nothing” concept, than with a real soprano?

The launch event took place on a famous Romanian theater stage where, one by one, the audience – press and influencers – was introduced to six contemporary, everyday dramas: 'The Slow Elevator Drama,' 'The Missing Sock Drama,' 'The Noisy Printer Drama,' 'The Stuck Zipper Drama' and 'The Edgeless Tape Drama.'