Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Publicis Pixelpark Launches Artificial Intelligence Division

Hires, Wins & Business 0 Add to collection

German agency says machine learning is indispensable in the future of marketing

Publicis Pixelpark Launches Artificial Intelligence Division
Marketing managers are facing the challenge of deciphering a wealth of data insights and bringing from them measurable gains. And that has consequences, believes Publicis Pixelpark COO, Dirk Kedrowitsch. 

“In the future, artificial intelligence will stand behind all activities of marketing to ensure automated learning from data,” he says.

The division has already been working for clients such as DocMorris and B. Braun. Headed by Sebastian Küpers (pictured), the division provides comprehensive advice on the application of data as well as the development of solutions along with an international team of data scientists, engineers and architects. The international team is a result of close cooperation with the data science department of Publicis Worldwide in New York and various agencies of Publicis Media and Publicis Communications. 

To develop solutions, the AI Division taps into Publicis Pixelpark’s existing AI products from Google, Microsoft, IBM and Adobe, as well as in the area of Apache Hadoop and Spark. Thanks to the combination of an in-house data centre within the agency in Berlin with public cloud providers such as Amazon, Microsoft or Google, these solutions meet the diverse requirements of security, privacy and scalability. 
view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
lbbonline.com, Wed, 20 Apr 2016 09:03:29 GMT