Publicis One Names Jorge Rocha Head of Performics Latin America

After almost 6 years of joining Publicis Groupe first in Mexico and then in the Regional Headquarters in Miami, Rocha was named “Performance Practice Lead” for Performics Latin America.  Rocha has been in the industry for the past 8 years, and most recently he was Digital Director/Mobile Lead at Pulicis One Miami.  Prior to this new role, Rocha was Digital Director for Coca Cola at Starcom Mediavest Group. In his new role, he will be responsible for expanding Performics in Latin America and creating personalized, dynamic and targeted solutions, harnessing billions of digital data points to optimize relentlessly for our clients.ts.