Publicis New York taps retail and shopper marketing leader Nancy Shamberg in the new role of Senior Vice President, Group Commerce Director. She reports directly to Publicis New York CEO Carla Serrano and EVP, Managing Director Adam Hunt. Shamberg comes directly from TPN in Chicago, an Omnicom company, where she was Managing Director, Shopper Marketing. Shamberg’s skill and expertise expand the scope and scale of the Publicis Retail and Commerce Marketing discipline.
Serrano commented, “We're excited to have Nancy join us. Her deep experience in shopper marketing, commitment to data/technology, and exuberant drive toward innovative business solutions, are a key addition to our New York team.”
With almost two decades of leadership experience in retail and shopper marketing, Shamberg is widely recognized as a thought-leader in the Shopper Marketing space. She has overseen multi-million Shopper Marketing budgets for some of the most respected Retail and CPG brands including The Clorox Company, Conagra, Frito- Lay, and Albertsons/Safeway, among others. At TPN, Shamberg also played a significant role in Business Development as well. She also oversaw TPN’s San Francisco office. Shamberg is a frequent industry speaker and guest lecturer, including engagements at Shopper Marketing Expo, League of Leaders for Shopper Marketing Industry and Path to Purchase Summit.
Shamberg stated, “I am thrilled to help represent the voice of the customer as Publicis New York builds integrated and synergistic campaigns. I passionately believe that putting the customer, and their experience, in the center of all we do will result in more resonant marketing.”
Shamberg has been named “Who’s Who in Shopper Marketing” by The Path To Purchase Institute for the past five years, and was a 2016 recipient of the Women of Excellence distinction, awarded to women in the Shopper Marketing industry for forging leadership and innovation in the space.