Kraft Foods Australia and Publicis Mojo Melbourne have this week released a new TVC to promote the launch of NEW Cadbury Mini Drops – mini teardrop pieces of Cadbury chocolate covered in a light, crispy shell.
Aimed at the youth market and designed for sharing with friends, Cadbury Mini Drops is the latest colourful, fun addition to the Cadbury Bite size range. What makes these mini bursts of joy so yummy is that they are filled with everyone’s favourite chocolate, Cadbury. As the commercial suggests, it’s what’s inside the thin, crispy shell that really counts!
In the spirit of Cadbury’s recently released ‘Joyville’ campaign, the commercial is a playful depiction of how Cadbury Mini Drops are made in miniature.
Inspired by kinetic sculptures, this mini fun factory is designed to take the drops on a roller-coaster ride that fills them with joy. An artisan carefully oversees the contraption and keeps the whole crazy process moving along, in perfect sync with the classic 80’s track, ‘Pump up the volume’.
Creative Director: Michelle Walsh
Art Director: Barbara Humphries
Writer: Lea Egan
Agency Producer: Tuesday Picken
Head of Strategy: Tania Farrelly
Client Services Director: Kellie Lennon
Senior Account Director: Danielle Chapman
Account Manager: Alissa Dinham
Production Company: EXIT
Directors: Chris & Lachlan
Producer: John Sandow
Post Production: lloura
VFX Producer: Steven Kerswell
Head of 3D: Josh Simmonds
Flame Artist & VFX Supervisor: Chris Betteridge
Offline Editor: Jon Holmes
Designers: Nils Gleissenberger, Paul Jakovich, Chris Gray, Pat da Cunha
Music Licensing: Level Two Music
Category Head, Gifting and Bitesize: Shaun Peverill
Senior Brand Manager: Lisa Sinclair
Assistant Brand Manager: Dwayne Hutton