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Publicis Mojo's New Spot For Cadbury Mini Drops

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It’s what’s inside the thin, crispy shell that really counts!

Publicis Mojo's New Spot For Cadbury Mini Drops

 

Kraft Foods Australia and Publicis Mojo Melbourne have this week released a new TVC to promote the launch of NEW Cadbury Mini Drops – mini teardrop pieces of Cadbury chocolate covered in a light, crispy shell. 
 
Aimed at the youth market and designed for sharing with friends, Cadbury Mini Drops is the latest colourful, fun addition to the Cadbury Bite size range. What makes these mini bursts of joy so yummy is that they are filled with everyone’s favourite chocolate, Cadbury. As the commercial suggests, it’s what’s inside the thin, crispy shell that really counts! 
 
In the spirit of Cadbury’s recently released ‘Joyville’ campaign, the commercial is a playful depiction of how Cadbury Mini Drops are made in miniature. 
 
Inspired by kinetic sculptures, this mini fun factory is designed to take the drops on a roller-coaster ride that fills them with joy. An artisan carefully oversees the contraption and keeps the whole crazy process moving along, in perfect sync with the classic 80’s track, ‘Pump up the volume’. 
 
Credits
Creative Director: Michelle Walsh 
Art Director: Barbara Humphries 
Writer: Lea Egan 
Agency Producer: Tuesday Picken 
Head of Strategy: Tania Farrelly 
Client Services Director: Kellie Lennon 
Senior Account Director: Danielle Chapman 
Account Manager: Alissa Dinham 
Production Company: EXIT 
Directors: Chris & Lachlan 
Producer: John Sandow 
Post Production: lloura 
VFX Producer: Steven Kerswell 
Head of 3D: Josh Simmonds 
Flame Artist & VFX Supervisor: Chris Betteridge 
Offline Editor: Jon Holmes 
Designers: Nils Gleissenberger, Paul Jakovich, Chris Gray, Pat da Cunha 
Music Licensing: Level Two Music 
Category Head, Gifting and Bitesize: Shaun Peverill 
Senior Brand Manager: Lisa Sinclair 
Assistant Brand Manager: Dwayne Hutton 
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Publicis Worldwide, Mon, 28 May 2012 22:31:58 GMT