Publicis Mojo's New Spot For Cadbury Mini Drops

Kraft Foods Australia and Publicis Mojo Melbourne have this week released a new TVC to promote the launch of NEW Cadbury Mini Drops – mini teardrop pieces of Cadbury chocolate covered in a light, crispy shell. 

 

Aimed at the youth market and designed for sharing with friends, Cadbury Mini Drops is the latest colourful, fun addition to the Cadbury Bite size range. What makes these mini bursts of joy so yummy is that they are filled with everyone’s favourite chocolate, Cadbury. As the commercial suggests, it’s what’s inside the thin, crispy shell that really counts! 

 

In the spirit of Cadbury’s recently released ‘Joyville’ campaign, the commercial is a playful depiction of how Cadbury Mini Drops are made in miniature. 

 

Inspired by kinetic sculptures, this mini fun factory is designed to take the drops on a roller-coaster ride that fills them with joy. An artisan carefully oversees the contraption and keeps the whole crazy process moving along, in perfect sync with the classic 80’s track, ‘Pump up the volume’. 

 

Credits: 

Creative Director: Michelle Walsh 

Art Director: Barbara Humphries 

Writer: Lea Egan 

Agency Producer: Tuesday Picken 

Head of Strategy: Tania Farrelly 

Client Services Director: Kellie Lennon 

Senior Account Director: Danielle Chapman 

Account Manager: Alissa Dinham 

Production Company: EXIT 

Directors: Chris & Lachlan 

Producer: John Sandow 

Post Production: lloura 

VFX Producer: Steven Kerswell 

Head of 3D: Josh Simmonds 

Flame Artist & VFX Supervisor: Chris Betteridge 

Offline Editor: Jon Holmes 

Designers: Nils Gleissenberger, Paul Jakovich, Chris Gray, Pat da Cunha 

Music Licensing: Level Two Music 

Category Head, Gifting and Bitesize: Shaun Peverill 

Senior Brand Manager: Lisa Sinclair 

Assistant Brand Manager: Dwayne Hutton