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Publicis Media Chosen as Google Marketing Platform Partner for Reckitt

Advertising Agency
London, UK
The global partnership marks the largest of its kind for an agency group

Publicis Media announces it has been appointed to deliver the roll-out of Google Marketing Platform (GMP) services globally for Reckitt across all business units.

The partnership will be led from a centralised team based in the UK, headed up by Richard Dance, chief digital officer.

Since securing GMP reseller status in 2020, a centre of excellence has been established within Publicis Media to consult with clients on implementing and operating the full suite of GMP tools which includes, Display & Video 360, Search Ads 360, Campaign Manager, Google Analytics 360 and Optimize 360.

As well as this global project for Reckitt, Publicis Media has since secured several other client engagements.

By leveraging the depth and breadth of talent across a wide range of specialist disciplines, Publicis Media is set to offer Reckitt, and other clients, unparalleled expertise across Google’s full stack of advertising and cloud technologies.

Publicis Media has been working with Reckitt since 2010, handling all media planning and buying through Zenith.

Richard Dance, Chief Digital Officer, Publicis Media UK, said: “The team has been working hard to deliver services across a number of clients, and this appointment is a great recognition of our capabilities. We will continue to develop our partnership status in the context of increased focus on privacy, and we look forward to working with our clients across the suite of capabilities that Google offers.”

Ravi Jagdeo, Global Digital Trading Director, Reckitt, said, “We are delighted to be taking this next step on our global digital maturity with Publicis Media, and we look forward to realising the value of a global architecture in partnership with them.”

Matt Bush, managing director, agencies UKI, Google, said: “This is a great example of leadership in our critical partner ecosystem. Publicis Media's multi-market GMP partnership with Reckitt will maximise the effectiveness of our suite of marketing tools, and will also demonstrate the depth of Publicis Media’s GMP expertise and the breadth of their capabilities.”