senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Publicis Luxe Helps Audemars Piguet Celebrate the 50th Anniversary of the Royal Oak

22/04/2022
Advertising Agency
Paris, France
274
Share
Watch brand launches global campaign for its iconic Royal Oak produced by BIRTH LX

Picasso said "it takes a long time to become young" - Since its launch on April 15, 1972, the Royal Oak has claimed the audacity, the refusal to compromise and the freedom of spirit of those driven by the impulse of youth. Even today, its constant innovations and ever-changing aesthetics remind us that Royal Oak has stood the test of time by remaining "forever young".  

To honour the 50 years of continuous innovations to this iconoclast turned cultural icon, the agency has created an immersive journey to the heart of the cultural trends that are shaking up and animating the fields of contemporary art, design, architecture and music from 1972 to almost tomorrow.  

The campaign was conceived as an aesthetic experience deployed as a 360-degree campaign. 

The media campaign launched worldwide on April 15, 2022. 

Brand
Agency / Creative
Production
Post Production / VFX
Music / Sound
Work from Publicis Luxe
Seek Beyond, un cri de ralliement
Audemars Piguet
16/03/2023
12
0
Tank
Cartier
20/01/2023
22
0
ALL THEIR WORK