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Publicis Luxe Helps Audemars Piguet Celebrate the 50th Anniversary of the Royal Oak

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Watch brand launches global campaign for its iconic Royal Oak produced by BIRTH LX

Publicis Luxe Helps Audemars Piguet Celebrate the 50th Anniversary of the Royal Oak

Picasso said "it takes a long time to become young" - Since its launch on April 15, 1972, the Royal Oak has claimed the audacity, the refusal to compromise and the freedom of spirit of those driven by the impulse of youth. Even today, its constant innovations and ever-changing aesthetics remind us that Royal Oak has stood the test of time by remaining "forever young".  

To honour the 50 years of continuous innovations to this iconoclast turned cultural icon, the agency has created an immersive journey to the heart of the cultural trends that are shaking up and animating the fields of contemporary art, design, architecture and music from 1972 to almost tomorrow.  

The campaign was conceived as an aesthetic experience deployed as a 360-degree campaign. 

The media campaign launched worldwide on April 15, 2022. 

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Head of Brand Image & Digital : Valentin Bentz

Brand Communications Manager : Katherine McKay

Brand Communications & Content Expert : Nelly Audhoui

Brand communication specialist : Claudio Zenger


Executive Creative Directors : Marie-Eve Schoettl – David Soussan

DC / DA: Nicolas Chauvin

DCA / CR : Gregory Athea

Assistant DA : Amine Bouzidi

CD Publicis Live : Anne Cleret

Creative Music Director : Christophe Caurret

Music Producer : Boris Jeanne

Account Management : Camille Rieu, Camille Emeury

Production : Estelle Diot, Aurelien Merigaud

Art Buying : Anne Traonouil


Directors : Temple Caché (Kelzang Ravach et Marion Castera), Valentin Guiod

Production : BIRTH LX

Executive Producer & Partner : Yohan Ungar & Hugo Legrand Nathan

Post-Producers : Morgan Mirza, Esha Wootum & William Enguienta

Music : N’TO – Believe Recordings

Digital Production : Artsphère

Photographer : Carl Diner / Bloom

Print Production:

DOOH Production : AC3 – Antoine Clergeot

Genres: Visual VFX

Categories: Clothing and Fashion, Accessories

Publicis Luxe, Fri, 22 Apr 2022 14:24:50 GMT