To support Publicis London’s expansive growth over the last two years with the appointments of big accounts such as Morrisons, P&G Dish, Heineken global digital, and the IOC (International Olympic Committee), and reinforcing the agency’s commitment to creative excellence for its clients, the agency has amplified its creative department with three new global hires.
Sandra Bold, Ricardo Porto, and Victor Bustani join as senior creatives. They will report into Dave Monk, executive creative director of Publicis London. They will be responsible for developing integrated campaigns across Publicis London’s clients, and diversification in the agency’s creative output.
Sandra Bold is a copywriter. She joins from MRM/McCann Bucharest where she was head of copy. Prior to MRM/McCann, Bold worked as a copywriter at Saatchi & Saatchi Bucharest, and Mercury 360 Bucharest.
During Bold’s career in advertising she has been awarded Copywriter of the Year 2016 in Romania, she has picked up Golds, Silvers and Bronzes at Eurobest, Cannes Lions, One Show and Golden Drum for her work for KFC ‘Little Money Big Fun’ and Paul Bakeries ‘Bittersweet Pies’, and she has been named as one of the 6 Trend Setting Romanian Creatives in 2017. She is also co-founder of Lady Steps, a Women’s Empowerment Program.
Ricardo Porto and Victor Bustani join as a creative team from Grey Brasil and FCB Brasil.
Ricardo Porto is a copywriter. While working at FCB Brasil, he picked up awards for his Stone Milk campaign for the Brazilian Creative Club. Prior to that, he worked at MullenLowe São Paulo, where he was awarded with a Bronze Lion for the network’s rebranding project. Porto has also been awarded with a Bronze Lion for the Shoelace Business Card he created for adidas, while working at Age Isobar (now, mcgarrybowen).
Victor Bustani is a creative art director, who prior to Grey Brasil worked at FCB Brasil where he was the brains behind the Grand Prix winning work for Nivea; ‘The Protection Ad’ and ‘NIVEA Doll’, which was awarded the country’s first Mobile Grand Prix and 16 Cannes Lions.
Dave Monk, executive creative director, Publicis London says: “Sandra & The Brazillians - as they are now affectionately known in the agency, and which admittedly does sound like the name of a 60’s easy listening jazz ensemble, are utter class. Yes, they’re massively talented, but for me it's all about building the most unconventional and eclectic crew of people with different cultural reference points and life experience. I love the alchemy of that. We’re very lucky these three smart quick-thinking firecrackers have flown half way around the world to come play with Publicis London’s train set.”
These hires follow on from two senior hires earlier in the year, advert-making legend Steve Paskin who was the Creative Director behind the IOC win earlier this year, and also Paul Hogarth, who joined as Global Creative Director from FCB Inferno, and who was formerly the Creative Director behind The House of Peroni.