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Publicis London Launches 'Rare Thinking Sessions' Initiative

Awards and Events 228 Add to collection

Agency kicks off the IPA's #EffWeek with first session featuring behavioural science expert Richard Shotton

Publicis London Launches 'Rare Thinking Sessions' Initiative

Publicis London has launched a new initiative, ‘Rare Thinking Sessions’, showcasing fresh ways of getting to breakthrough ideas.

Kicking off the IPA’s #EffWeek, the first session theme was ‘Winning in a world of choice overload’, where Richard Shotton, behavioural science expert and author of The Choice Factory, showed how creativity can give brands a radical advantage by unlocking the hidden biases that make us buy.

Check out the highlights from the first session below. 

video
Publicis London - Rare Thinking Sessions
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Publicis•Poke, Fri, 12 Oct 2018 14:40:31 GMT