Publicis LATAM Appoints Hector Fernandez as General Creative Director

Publicis Latin America CEO Alejandro Cardoso has announced the appointment of new Creative Directors for its teams in Mexico and the region.

Hector Fernandez, Co-CEO and General Creative Director at Publicis Mexico has been named General Creative Director for Publicis Latin America, a position previously held by Marcelo Vergara.

At the same time, Alfredo "Rey" Alcquicira has been promoted to General Creative Director at Publicis Dialog and Publicis Healthcare, agencies that are part of the Publicis Group in Mexico.

Publicis Latin America CEO Alejandro Cardoso pointed out: "Ever since I have held this position in the region, I have been committed to developing a network with the highest strategic standards and the finest creative product. We have achieved this in several markets". He continued: " Through these appointments, Publicis continues to assert its commitment to creativity. These changes reflect our commitment to innovation, while at the same time validating the credentials of our teams by promoting creativity in Latin America, and in this case, in Mexico. Particularly in Mexico, Publicis has demonstrated to be an agency not only of creative ideas but also effective ones, an essential aspect for our clients and their brands. To be the Creative agency of the Year and the agency with the highest score in the local Effie awards is the product of a well-substantiated, long-term strategy", added Cardoso.

Hector Fernandez, with almost 25 years working in the creative industry, has been responsible for multiple award-winning works for agencies such as DDB Needham, Ogilvy & Mather, and BBDO. Following his appointment to Publicis in 2010, this agency has become the fastest-growing in the market. It was named Agency of the Year in 2013 at the EFFIE Awards for the second consecutive year and was the biggest award-winning agency at the Mexico Creative Circle. Furthermore, it has won awards at the Cannes Festival every single year since 2011.

Alfredo "Rey" Alcquicira has over 15 years experience in the industry, having been part of the creative teams at Z Publicidad and JWT. In 2011, he accepted Hector Fernandez’{´+s offer to join Publicis Mexico and to collaborate in the creative deployment at the agency. His work has been acknowledged at several international creative festivals such as Cannes, LIA, New York Festivals, FIAP, and Wave, amongst others. In 2013, Rey was named chairman of the Mexico Creative Circle.