In his new position, Fernandez will lead the digital vision and initiatives for the Cadillac account
Prior to joining Publicis Kaplan Thaler, Fernandez led the BMW of North America digital account at kbs+, guiding the redesign of BMW’s desktop and mobile platforms, as well as other digital campaigns spanning BMW’s regional and dealer ecosystems.
His efforts in creating a premium luxury brand experience for BMW delivered record breaking traffic numbers, increased dealer leads and enhanced customer loyalty.
“As digital agency of record for Cadillac, we have have the opportunity to redefine the consumer experience for a luxury automotive brand,” said Dawn Winchester, chief digital officer for Publicis North America.
“We intend to Dare Greatly in all aspects of our go-to-market, and Brian’s vision and experience will help us accelerate that work.”
A graduate of the George Washington University in Washington, D.C., Fernandez has also led digital projects for brands like Dove, TD Ameritrade and Motorola at Ogilvy & Mather. He currently lives in New York City.