Publicis Kaplan Thaler
has hired Ben Royce as Senior Vice President, Director of Search. In this newly-created position Royce will develop the agency's search practice, and create innovative tools and approaches to search intelligence and optimization
“Search is a significant strategic opportunity for our clients," said Dawn Winchester, Chief Digital Officer. "I’m excited to have Ben on board to lead the creation of a new capability that is equally about deriving insights as it is about in-market performance."
"At Publicis, we believe search insights are key to understanding consumer needs and brand opportunities — across products, services, commerce, content and communications," Winchester added.
Royce previously developed the organic search practice at Sapient, a marketing and consulting firm acquired by Publicis Groupe in 2014. He has experience working with clients like Pfizer, and several performance and e-commerce companies.
"Search is one of the pillars in transforming a brand’s approach to digital in a competitive, consumer centric world," said Royce. "This reality requires new approaches in data/information science."
"We are excited to build the next generation of market research tools and strategies to build our clients' market share and better insights," he added.