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Publicis Italy Honours Local Heroes in New Community-based Campaign

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Publicis Italy and the City Council of Fucecchio dedicate the streets of the small Italian village to the local legends

Publicis Italy Honours Local Heroes in New Community-based Campaign
Italy has around 6000 small villages where everything speaks to the country identity and local life. From the buildings to the small shops, it all shapes the local unique personalities, except the streets. Most of their names have nothing to do with local history and are repeated village to village.
 
For this reason the City Council and the Municipality of Fucecchio, a small village in the heart of Tuscany, launched Local Heroes, a project to replace the initial street names with local living personalities who had a crucial role in their community recent history.

 
Residents of Fucecchio propose their personal hero via a dedicated microsite - https://www.local-heroes.it - choosing a street from Google Maps and submitting his story with a video, pictures and written content. The most admired personalities give their names to the village streets and will be remembered forever. The project started in April thanks to a video call-to-action that activated people of Fucecchio trough local social media pages.
 
Close to road signs, people can unlock Local Heroes stories on their smartphones thanks to Estimote beacons through Google Nearby technology
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Client

Advertiser: City Council of Fucecchio

Advertising Director: Alessio Spinelli (Mayor of Fucecchio)

PR and Social Media Manager: MSL di Milano - Account

Digital Production Company

Designer: Baroque Design and Development Team

Digital Production: Kerem Iseri - Baroque Worldwide

Executive Producer: Ali Mansoor (CEO)

Production Company

Director: Davide Agosta

Editorial & Online: Roberto De Vita. Romina Bagatin

Photographer : Luca Palatrasi

Production Company: DEA Production

Technical Assistant : Consultants

Creative Agency

Account Supervisor: Filippo D’Andrea

Agency Production: Maria Vittoria Ceresoli, Jonathan Grassi

Copywriter: Albertina Coacci

Creative Agency: Publicis Italy

Digital Art Director: Dario Citriniti

Digital Creative Director: Massimo Guerci

Executive Creative Director: Bruno Bertelli, Cristiana Boccassini

Media Agency

Media Agency: OMD

Categories: Government, Corporate, Social and PSAs

Publicis Italy, Thu, 01 Jun 2017 16:38:26 GMT